2016: The Year of Intentional [Recruitment] Marketing

Holland Dombeck McCue Driving Productivity, Good HR, Holland Dombeck, HR, HR & Marketing, in the news, Metrics, Recruitment Marketing

I’m officially approaching fan girl status when it comes to the #ChooseATL campaign. Rather than me rehashing the details, you can read my blog post here and listen to the follow-up podcast here. Today I got to hear Kate Atwood, VP of Marketing for the Metro Atlanta Chamber, speak about how they are moving from a campaign to a movement. …

The Long Game: Recruitment Marketing Accountability

Holland Dombeck McCue Holland Dombeck, HR, HR & Marketing, Recruitment Marketing

If you find yourself at a holiday party this season and your recruitment marketing friend busts out John Wanamaker’s famous quote, “Half of my advertising is wasted; I just don’t know which half” you can do one of two things: 1) turn and walk away because that person has had too much wine and is probably annoying AF or, 2) …

Don’t Post and Pray, Give Thanks Instead

Holland Dombeck McCue Holland Dombeck, HR, HR Technology, HR Vendors, Recruiting, Social Media and Talent, Social Networking, Social Recruiting

Thanksgiving is just as much about gratitude as it is about tradition, football, and turkey. On a personal level, I am grateful my health, financial security, family and freedom. On a professional level, I am truly grateful for – and in awe of – the uptick in generosity in the recruiting and employment branding community this year, and wanted to …

Peace Up, A-Town Down: Best-in-Class Talent Attraction Example from a Municipality

Holland Dombeck McCue Always Be Closing, Holland Dombeck, HR, HR & Marketing, Recruiting

I – like most Atlanta residents – am a transplant to this great city; I moved here after graduating in 2008 (rough times) with my now husband to start my career and a life together. Over the last seven years, I have seen Atlanta grow exponentially, much in part to our booming start up community, top-ranked universities and an uptick …

How To Leverage Human-Centered Design In Your Employment Brand Strategy

Holland Dombeck McCue Always Be Closing, Candidate Pool, Employment Branding and Culture, Holland Dombeck, HR, Recruiting

I learned the back-story on LinkedIn Pulse today from the leader of an Innovation Lab I’m participating in. I didn’t fact-check, so here’s my historically accurate version of the story: Basically, these two sharp guys attending Standford created the news aggregator, formerly known as Pulse, around the time the iPad was first rolled out. The guys would approach coffee shop …

Straight Outta Your Employees: The Power of User-Generated Content

Holland Dombeck McCue Holland Dombeck, HR, HR & Marketing, Pop Culture, Recruiting, Social Media, Social Media and Talent, Social Recruiting, Talent Strategy

Straight Outta Compton, the musical biopic about hip-hop group N.W.A,  opened two weeks ago to the tune of $60.2M in box office sales, steamrolling their initial $40M projections. The film attributes opening weekend success to a strong marketing campaign with a wildly successful social media play.  For most of August, social media streams have been plastered with ‘Straight Outta…’ memes …

Elevate Your Employment Brand with a Successful Employee Photo Shoot (Quick and Dirty Guide!)

Holland Dombeck McCue Holland Dombeck, HR, HR & Marketing, HR (& Life!) Advice, Innovation

Cell phones, GoPros and highly affordable digital cameras coupled with Instagram, Snap Chat and Vine provide anyone in charge of branding or communications quick and dirty access to employee content. However, your iPhone can only get you so far when you need a set of high-quality images to communicate your employment brand. Since modern technology and social media has shaped the …

3 FREE Tools: Recruit like a Marketer by Training Like a Marketer

Holland Dombeck McCue Driving Productivity, Good HR, Holland Dombeck, HR, HR & Marketing, HR Tech, Innovation, Learning, Learning and Development, Recruiting

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x. Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy for continued success. One of the biggest differences between marketers and recruiters is the content we consume. In the recruiting space, we tend to get our knowledge about applying contemporary …

Recruit like a Marketer: Brainstorming for Results (and Action!)

Holland Dombeck McCue Uncategorized

My brain is officially fried on brainstorming.  It’s just been one of those weeks and yes, I’m aware it’s only Wednesday. Please send Starbuck’s gift cards to hollanddombeck@gmail.com The concept of the brainstorm was first developed in the 1930s by Alex Faickney Osborn and popularized in his book Applied Imagination.  Since its inception, brainstorming has been applied in almost all …

Multi-Generation Employment Branding and the Whole Foods Dilemma

Holland Dombeck McCue Employee Communications, Employment Branding and Culture, Food and Drink, Holland Dombeck, HR, HR & Marketing, Talent Strategy

Whole Foods made some noise last week following their announcement of a new lower-cost chain of stores geared at the millennial generation. While limited details around the new chain were shared, Whole Foods co-CEO Walter Robb described the new concept as “unlike anything that currently exists in the marketplace” and would “feature a modern, streamlined design, innovative technology, and a …