Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check. While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: community management. What community management …
Our first hangout is at 1pm ET on Tuesday, November 14th Google for Jobs/ROI of Recruitment Marketing Spend! What You Need to Know to Look Smart!! REGISTER FOR THE HANGOUT BY CLICKING THIS LINK!!! If you’re a client or follower of Jobvite, you know the Recruiter Nation Live series. It started with the Recruiter Nation Live Conference in San Francisco last June, and continued …
When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than telling. Even if you’re already …
It’s Friday the 13th – that means beware any black cats you see, ladders you walk under, mirrors you break, salt you spill and all other omens of a truly unlucky day. Whether or not you personally put much stock in Friday the 13th being a particularly unlucky day, most people probably believe, at least in some small corner of …
If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your talent on camera, talking about …
Even though social media is where everyone in the marketing space (including recruitment marketing) loves to focus their attention these days, the more traditional email campaign is a long ways away from laying six feet under. In fact, you’d be foolish not to incorporate some type of email campaigning into your recruitment marketing strategy. Therefore, one of the must-haves for …
CMS Wire recently posted an article titled, Ready or Not, Here Come the ‘Digital Employees’. It was the term ‘Digital Employees’ that caught my attention in the article’s title. HR has been talking about the dreaded artificial intelligence takeover since someone put the letters ‘A’ and ‘I’ next to each other, but never had I actually heard A.I. for the workplace …
Over the past few years, bashing millennials has overtaken baseball as America’s favorite pastime. Maybe it’s because millennials keep killing various industries, or maybe it’s because it’s very easy to pigeonhole one generation and blame all problems within the workplace on them. Whatever the reason, articles of why millennials are terrible have become so commonplace that they’re beginning to read …
Recruiting is all about talking to people: talking to candidates during the whole process, talking to hiring managers as you move candidates along, talking to your teammates about different strategies for clients, and the list goes on. With all the people recruiters talk to and all the different conversations they engage in each day, perhaps none can get as uncomfortable as …
Recruiting is a busy gig. There’s a lot going on everyday—from intake calls, to phone screens, to offers, not to mention all the note taking and documenting in between. With goals to think about and reqs to fill, who has time for building a personal brand by posting to social media? Well, actually, you do! The fact of the matter is, not only …
