Stop guessing and using a creative job title. You’re decreasing traffic to your job posting and hurting your future employee’s job prospects. Here’s why.
Your 5-Point “My Careers Site is Ok” Audit
“Did you see our careers site?” I mumble, “yes,” knowing what they are going to say next. I get the question every time. “Well, what do you think of it?” I use the same answer every time, too: “Do you want the explicit truth or the polished answer?” I usually laugh when I say this to break the awkward silence …
Two Questions To Ask Before Writing A Job Posting
Asking questions is not built into the psychology of our society, and it’s unfortunate really. I mean, you tell me. How many times have you asked your partner or child – “well, did you ask?” How many times was the answer “no”? Exactly. Social norms have made it weird to ask too many questions of a stranger. We’re all so …
Lessons On Leadership from My Bad Boss(es)
Need a conversation prompt? Just say, “I hate my boss.” Add a swear for emphasis, some name-calling if that makes you feel better. That phrase usually starts an echo around a table or at a bar. A lot of “me too” and “oh, you should meet mine.” Then everyone starts to recite all of the oh-so-obvious ways that their managers …
What’s the Rush? Can You Dump Your Quick Application?
I’m all for efficiency. Check out any of those online personality assessments that are supposed to help you sell to me. I like direct communication. Let’s get shit done. I’m the same way when I go to the grocery store. I organize my list in the order of the rows. I don’t like to wander aisles at all. Speed is …
A New Concept In Assessments: Attraction
After joining my first big company, Monster.com, I was sent to my first big conference. As their social media ninja, they wanted me to know the most forward-thinking social strategies and sent me to learn from the big brands. I geeked out. I read all of the overviews and had my agenda planned days ahead of getting there. Not only …
Bad Reputation: A Rant on Applicant Tracking Systems + How To Be A Better Buyer
I’ve been traveling more than usual over the last few weeks, which inevitably means I have to leave the comfort of my favorite airline (Southwest) for more favorable flight times or prices. After one particularly long travel sprint, I ended up on Frontier. Frontier is one of those airlines that promotes the super cheap flights– the “$10 to Vegas” kind …
Your One-Size-Fits-All EVP Strategy Isn’t Fitting Anyone.
I’m going to say something a little unpopular, especially among the big agencies who want to charge you 6 figures for a one-liner: I don’t think most companies benefit from having an employer value proposition, or EVP. Don’t @ me. Before you throw any virtual tomatoes, hear me out. When I say employer brand, what do you think of? When …
Writing For The 8 Second Attention Span: Recruitment Marketing Toilet Talk
A few weeks ago in the airport bathroom, I overheard a conference call taking place in the stall next to me. Cringe. I hate that. Are you so important that you have to pee during the call? I get if you’re at home. You really need to go, so you put yourself on mute. But remember, I said I overheard …
Crappy Job Postings Don’t Click with Candidates.
How you tell a story matters. Don’t believe me? Keep reading. It’s within the intricacies of navigating the details and following the hints that we find a connection. The cliffhangers. The next page. Stories are where we start to imagine instead of merely reading. They push us to connect, create, and conspire instead of just digesting a simple plot line. …
- Page 1 of 2
- 1
- 2