Be Curious About Your Competition… Then Follow Their Clues

Ben Martinez Ben Martinez, Employment Branding and Culture

It’s easy and feels good to talk about your competition and blame them for the reason your life is a failure. I get destroyed by my competition on a regular basis. With Sumato Coffee, I study our online competition, follow the clues they leave behind and go for a different angle. With consulting, I study what big consulting firms are …

You Have a Pretty Career Website, But It Is Still Not a Brand

Ben Martinez Ben Martinez, Employment Branding and Culture

Career websites are a web developer’s work and a marketer’s dream. Examples of work and employees at a company can be used to capture stories for a website and market them as what it looks like to work at your company. The prettier the website, the more it looks like your company has a top brand. Nice websites make it …