Millennials Are Obsessed with Branding. Use It to Your Advantage.

Guest: Rachel Bitte Benefits, Brand Ambassadors, Business Development, Candidate Pool, Culture, Engagement and Satisfaction, Generations, HR & Marketing, Passive Candidates, Personal Brand, Rachel Bitte, Recruitment Marketing, Social Media and Talent, Vacation 0 Comments

It’s no secret that millennial candidates care about much more than just collecting a bigger paycheck when looking for a new gig. These young professionals (who now make up the largest segment of the U.S. workforce) crave a sense of purpose in their work, both in their day-to-day job and the causes their employers support, even more than past generations. …

Gandhi as Your Employment Brand Writer

Ed Baldwin Brand Ambassadors, Culture, Ed Baldwin, Employee Communications, Employment Branding and Culture, Recruitment Marketing 4 Comments

In today’s hot job market nearly all of us are trying to “build a better mousetrap so the world will beat a path to our door,” as the saying goes.  We are all authoring our employment brand, and trying to one-up our competitors.  And a lot of that work revolves around understanding and then documenting/describing our culture. Culture is such …

Worked Up About Manipulated Glassdoor Ratings? Maybe It’s Time For a New Approach

John Hollon Brand Ambassadors, candidate experience, Communication, Culture, Employee Engagement, Engagement and Satisfaction, HR & Marketing, Recruitment Marketing, Talent Acquisition, Talent Strategy, Web/Tech 1 Comment

I learned long ago that user-generated ratings — whether they be on Amazon, Yelp, TripAdvisor, or anywhere else — are easily manipulated and should be taken with a grain of salt. So, is anyone really surprised that Glassdoor ratings get manipulated too? The Wall Street Journal recently published an in-depth look at how some companies have figured out how to …

Best Places to Work Isn’t Real, but…

Tim Sackett Benefits, Brand Ambassadors, Business Development, Culture, Employee Communications, Employee Engagement, employee experience, Employment Branding and Culture, HR, Uncategorized

Any of the best places to work lists are basically just a marketing gimmick. We all know this, right? RIGHT!? (Let’s be clear, I’m not actually talking about the specific company ‘Best Places’, but the concept of awards that say you’re better than another employer, etc.) If you make the list, great, good for you, you have resources to jump …

This Job Crunch is our Least Favorite Form of Exercise

Guest: Rachel Bitte ATS, Brand Ambassadors, candidate experience, Candidate Pool, Communication, Email, Employment Branding and Culture, Generations, HR Tech, HR Technology, Job Market, Jobvite, Mobile, Mobile Recruiting, Rachel Bitte, Social Media and Talent, Social Networking

Have you heard? For four straight months this year, the number of open jobs outnumbered the people out of work in the U.S. If you’re like most in the talent acquisition biz, you’re probably feeling the squeeze of this historically tight labor market. There are no signs that this trend will slow down soon, which is great news for workers …

How to Tell If A Recruiter Can Be Your Next HR Manager

Kris Dunn Always Be Closing, ATS, Brand Ambassadors, Business Development, Career Paths, Employment Branding and Culture, HR, Insourcing, Kris Dunn, Recruiting

One strong opinion I have is this—if you aren’t recruiting as an HR Generalist, you’re an administrator, subject to being outsourced at your employer’s whim in the future. I believe HR people need to be heavily involved in the talent acquisition process in their companies. I know recruiting can be, and is outsourced, but if you are good on the …

brand advocates

Looking for Brand Advocates? Start With Your Employees

Elizabeth Dickerson Brand Ambassadors, Elizabeth Dickerson, Employment Branding and Culture

When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become brand advocates is now. Not sure where to begin? No worries. Here are 5 ways you can cultivate brand advocates/ambassadors within your own company + put these ideas into action …

Kris Dunn Reviews “The Founder” (Starring Michael Keaton as McDonald’s Founder Ray Kroc)

Kris Dunn Audacious Ideas, Brand Ambassadors, Culture, Driving Productivity, Good HR, Innovation, Kris Dunn

Last weekend I had a choice to make.  Go to La La Land with my wife and mother-in-law, or play the “man-up” card, save my father-in-law and go see “The Founder” starring Michael Keaton chronicling the story of McDonald’s founder Ray Kroc. I chose the man-up route.  Keaton did not disappoint. First things first and the necessary disclosures – The Founder …

Snapchat, Mug Shots, & Brand Ambassadors

Holland Dombeck McCue Brand Ambassadors, Holland Dombeck, Recruitment Marketing

A 19-year-old Texas A&M University student hit a police car while sending a selfie of herself to her boyfriend on Snapchat. Yikes. Enjoy that phone call to mom and dad. Luckily, no one was hurt. Except for the teen’s ego, I’m sure, after the Bryan Police Department decided to make an example out of her and tweet her mug shot …