EB Champion or Cheerleader? There’s Only One Choice

Kelly Dingee Brand Ambassadors, Culture, employee experience, Employment Branding and Culture, Uncategorized 1 Comment

I realized today that I have been looking at the part I play in promoting a company’s employment brand all wrong.  I believed this years ago, that one of my skills as a sourcer was to be head employment brand cheerleader. And whether working for a staffing agency or a corporate entity, my role was to always chat up how awesome …

Two Questions To Ask Before Writing A Job Posting

Katrina Kibben Brand Ambassadors, candidate experience, Recruitment Marketing 0 Comments

Asking questions is not built into the psychology of our society, and it’s unfortunate really. I mean, you tell me. How many times have you asked your partner or child – “well, did you ask?”  How many times was the answer “no”? Exactly. Social norms have made it weird to ask too many questions of a stranger. We’re all so …

A New Concept In Assessments: Attraction

Katrina Kibben Assessments, Brand Ambassadors, Business Development, Candidate Pool, Conferences, Networking, Recruiting, Recruitment Marketing, Social Media

After joining my first big company, Monster.com, I was sent to my first big conference. As their social media ninja, they wanted me to know the most forward-thinking social strategies and sent me to learn from the big brands. I geeked out. I read all of the overviews and had my agenda planned days ahead of getting there. Not only …

Millennials Are Obsessed with Branding. Use It to Your Advantage.

Guest: Rachel Bitte Benefits, Brand Ambassadors, Business Development, Candidate Pool, Culture, Engagement and Satisfaction, Generations, HR & Marketing, Passive Candidates, Personal Brand, Rachel Bitte, Recruitment Marketing, Social Media and Talent, Vacation

It’s no secret that millennial candidates care about much more than just collecting a bigger paycheck when looking for a new gig. These young professionals (who now make up the largest segment of the U.S. workforce) crave a sense of purpose in their work, both in their day-to-day job and the causes their employers support, even more than past generations. …

Gandhi as Your Employment Brand Writer

Ed Baldwin Brand Ambassadors, Culture, Ed Baldwin, Employee Communications, Employment Branding and Culture, Recruitment Marketing

In today’s hot job market nearly all of us are trying to “build a better mousetrap so the world will beat a path to our door,” as the saying goes.  We are all authoring our employment brand, and trying to one-up our competitors.  And a lot of that work revolves around understanding and then documenting/describing our culture. Culture is such …

Worked Up About Manipulated Glassdoor Ratings? Maybe It’s Time For a New Approach

John Hollon Brand Ambassadors, candidate experience, Communication, Culture, Employee Engagement, Engagement and Satisfaction, HR & Marketing, Recruitment Marketing, Talent Acquisition, Talent Strategy, Web/Tech

I learned long ago that user-generated ratings — whether they be on Amazon, Yelp, TripAdvisor, or anywhere else — are easily manipulated and should be taken with a grain of salt. So, is anyone really surprised that Glassdoor ratings get manipulated too? The Wall Street Journal recently published an in-depth look at how some companies have figured out how to …

Best Places to Work Isn’t Real, but…

Tim Sackett Benefits, Brand Ambassadors, Business Development, Culture, Employee Communications, Employee Engagement, employee experience, Employment Branding and Culture, HR, Uncategorized

Any of the best places to work lists are basically just a marketing gimmick. We all know this, right? RIGHT!? (Let’s be clear, I’m not actually talking about the specific company ‘Best Places’, but the concept of awards that say you’re better than another employer, etc.) If you make the list, great, good for you, you have resources to jump …

This Job Crunch is our Least Favorite Form of Exercise

Guest: Rachel Bitte ATS, Brand Ambassadors, candidate experience, Candidate Pool, Communication, Email, Employment Branding and Culture, Generations, HR Tech, HR Technology, Job Market, Jobvite, Mobile, Mobile Recruiting, Rachel Bitte, Social Media and Talent, Social Networking

Have you heard? For four straight months this year, the number of open jobs outnumbered the people out of work in the U.S. If you’re like most in the talent acquisition biz, you’re probably feeling the squeeze of this historically tight labor market. There are no signs that this trend will slow down soon, which is great news for workers …

How to Tell If A Recruiter Can Be Your Next HR Manager

Kris Dunn Always Be Closing, ATS, Brand Ambassadors, Business Development, Career Paths, Employment Branding and Culture, HR, Insourcing, Kris Dunn, Recruiting

One strong opinion I have is this—if you aren’t recruiting as an HR Generalist, you’re an administrator, subject to being outsourced at your employer’s whim in the future. I believe HR people need to be heavily involved in the talent acquisition process in their companies. I know recruiting can be, and is outsourced, but if you are good on the …

brand advocates

Looking for Brand Advocates? Start With Your Employees

Elizabeth Dickerson Brand Ambassadors, Elizabeth Dickerson, Employment Branding and Culture

When it comes to growing your brand, your company, and attracting top talent, your current employees are your biggest resource. The time to begin nurturing your current employees to become brand advocates is now. Not sure where to begin? No worries. Here are 5 ways you can cultivate brand advocates/ambassadors within your own company + put these ideas into action …