February 2019 will mark my tenth anniversary of making a move from South Florida girl to proud ATLien. In the last decade, I have witnessed the city crawl out of the recession and explode into a southeastern powerhouse of culture, cuisine, and career opportunity. While we didn’t land HQ 2, our outlook still looks bright, but sustaining our success will …
Don’t Feed the Vendors – the RFP Response Edition
I’m throwing it back to old school FOT today for a Black Friday edition of “Don’t Feed the Vendors.” For those unfamiliar with the segment, we used spotlight vendors on the site long before the days of sponsored content and influencer campaigns and allowed them their 15-minutes on the site. However, it’s the day after Thanksgiving, and now I’m craving …
LinkedIn is Democratizing Engagement – Do You Have a Playbook for That?
If you’re one of the many LinkedIn users who noticed an uptick in your post engagement over the last month, you’ll be happy to know that democracy is alive and well in America (and everywhere else you can access LinkedIn). In a recent blog post, the social networking and recruiting/marketing/now learning giant shared that they recently made updates to their …
Creating Connections That Matter: Will Glassdoor Ever Adopt the Netflix Model?
Two topics that have been gracing the HR and recruiter headlines lately – for better or worse are Glassdoor’s sale to Recruit Holdings and AI. For me, Glassdoor is a partner I love to hate. I love that it’s a channel that leadership “gets” and wants to talk about related to my area of work, but I hate it because …
Burn All The QR Codes Down And Follow MarTech To Stay Ahead Of The Recruitment Marketing Curve
The first episode of Shark Tank aired in August of 2009 and I’ve been following it ever since – mostly in syndication and mostly wondering “why I didn’t think of that?” While I love when passionate entrepreneurs land a big deal, it pains me to watch when people have not done the homework and get chewed up and spit out …
Word Of The Day: Recruitment Enablement
I recently left the recruitment space for a stint back in B2B marketing and what I walked away with was a renewed look of how we should be thinking about recruitment and the way non-recruiters should view their role. The philosophy of the team I recently left was simple – if you’re not in sales, then you’re in sales support. …
Recruit Like A Marketer: A/B Test Your Job Descriptions
If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x. Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy for continued success. But any marketer will tell you, all that glitters isn’t gold. While it’s easy to want to do the fun, shiny and WOW factor things, most …
How You Can Leverage Account-Based [Recruitment] Marketing
Account-based marketing, or ABM, is the buzzword in the B2B marketing world right now, largely due to its efficacy in driving ROI. Simply put, ABM is a one-to-one approach of targeting specific accounts with the greatest potential to impact the bottom line through personalized content, compared to broader-reaching inbound marketing, which generates leads en masse. To think about ABM in …
PSA: Your Vendors Work for You
I received an email just before 8am yesterday morning alerting me, and one of our division Chief People Officers, that a recruiting ad for one of our media properties had been served up on Breitbart News. The ad had been brought to the Communications team’s attention via a tweet stating that our reputable media company probably didn’t want to be …
Employment Branding:1, Falcons:0
If you’re a Patriots or Tom Brady fan, you’re on cloud nine after that history-making comeback. For others, it was election night all over again. For an ATLien, it was heartbreaking to watch our guys give it their all and then squander a 25-point lead. But the Super Bowl is bigger than a football game, and the mic drop typically …