I’m officially approaching fan girl status when it comes to the #ChooseATL campaign. Rather than me rehashing the details, you can read my blog post here and listen to the follow-up podcast here. Today I got to hear Kate Atwood, VP of Marketing for the Metro Atlanta Chamber, speak about how they are moving from a campaign to a movement. …
The Post and Pray Podcast: To Land Top Talent, You’ve Got To Tell The Story. #ChooseATL
The word “choice” plays an active role in today’s guest’s mission to attract top talent to the Atlanta area. Aptly named ChooseATL, the organization’s Vice-President, Kate Atwood, capitalizes on our on-demand society as she markets Atlanta to worldwide talent, beginning with–what else–the campaign’s very name. #notacoincedence If you take a look at their website, you’ll peruse Atlanta’s open jobs with various industries …
The Long Game: Recruitment Marketing Accountability
If you find yourself at a holiday party this season and your recruitment marketing friend busts out John Wanamaker’s famous quote, “Half of my advertising is wasted; I just don’t know which half” you can do one of two things: 1) turn and walk away because that person has had too much wine and is probably annoying AF or, 2) …
Don’t Post and Pray, Give Thanks Instead
Thanksgiving is just as much about gratitude as it is about tradition, football, and turkey. On a personal level, I am grateful my health, financial security, family and freedom. On a professional level, I am truly grateful for – and in awe of – the uptick in generosity in the recruiting and employment branding community this year, and wanted to …
Peace Up, A-Town Down: Best-in-Class Talent Attraction Example from a Municipality
I – like most Atlanta residents – am a transplant to this great city; I moved here after graduating in 2008 (rough times) with my now husband to start my career and a life together. Over the last seven years, I have seen Atlanta grow exponentially, much in part to our booming start up community, top-ranked universities and an uptick …
The Post and Pray Podcast: Recruit Like a Marketer
On this episode of The Post and Pray Podcast, host Holland Dombeck talks to Katrina Kibben, Director of Marketing at RecruitingDaily.com, on a topic we love to talk about at FOT: Applying Marketing Best Practices to Talent Management. Listen below to find out what marketing tips Katrina says recruiters can use to their advantage! FOT Note – “The Post and Pray …
How To Leverage Human-Centered Design In Your Employment Brand Strategy
I learned the back-story on LinkedIn Pulse today from the leader of an Innovation Lab I’m participating in. I didn’t fact-check, so here’s my historically accurate version of the story: Basically, these two sharp guys attending Standford created the news aggregator, formerly known as Pulse, around the time the iPad was first rolled out. The guys would approach coffee shop …
The Post and Pray Podcast: The Fear Factor – Moving Past Anxiety in Social Recruiting
Paralyzed by fear? Avoiding the inevitable? STILL posting and… praying?! C’mon. It’s 2015. But… some of us are still tossing up a hail Mary when it comes to a recruiting industry practice that should be a must (not a should) in the 21st century—using social media to simply be… social. On this episode of The Post and Pray Podcast, host …
Straight Outta Your Employees: The Power of User-Generated Content
Straight Outta Compton, the musical biopic about hip-hop group N.W.A, opened two weeks ago to the tune of $60.2M in box office sales, steamrolling their initial $40M projections. The film attributes opening weekend success to a strong marketing campaign with a wildly successful social media play. For most of August, social media streams have been plastered with ‘Straight Outta…’ memes …
Elevate Your Employment Brand with a Successful Employee Photo Shoot (Quick and Dirty Guide!)
Cell phones, GoPros and highly affordable digital cameras coupled with Instagram, Snap Chat and Vine provide anyone in charge of branding or communications quick and dirty access to employee content. However, your iPhone can only get you so far when you need a set of high-quality images to communicate your employment brand. Since modern technology and social media has shaped the …