Your One-Size-Fits-All EVP Strategy Isn’t Fitting Anyone.

Katrina Kibben Employment Branding and Culture, HR & Marketing, Recruiting, Recruitment Marketing, Talent Acquisition, Talent Strategy 0 Comments

I’m going to say something a little unpopular, especially among the big agencies who want to charge you 6 figures for a one-liner: I don’t think most companies benefit from having an employer value proposition, or EVP. Don’t @ me. Before you throw any virtual tomatoes, hear me out. When I say employer brand, what do you think of? When …

Workers’ Job Hunting Habits in 2019, and What You Can Learn from Them

Guest: Rachel Bitte HR & Marketing, Negotiation, Rachel Bitte, Recruiting, Recruitment Marketing, Social Media and Talent, Social Recruiting, Talent Acquisition, Talent Strategy, War for Talent, Working With Recruiters 0 Comments

Last year, I wrote about how recruiting had finally reached the tipping point: forcing recruiters to treat candidates more like customers and get more creative to find and engage new talent through social media and text messaging. With the power to switch jobs more frequently, preemptively reject companies, and negotiate, or even turn down signed offers in lieu of better …

Writing For The 8 Second Attention Span: Recruitment Marketing Toilet Talk

Katrina Kibben Communication, HR & Marketing, Mobile Recruiting, Recruitment Marketing, Science, Social Media, Social Media and Talent, Social Recruiting, Talent Acquisition, Talent Strategy

A few weeks ago in the airport bathroom, I overheard a conference call taking place in the stall next to me. Cringe. I hate that. Are you so important that you have to pee during the call? I get if you’re at home. You really need to go, so you put yourself on mute. But remember, I said I overheard …

Millennials Are Obsessed with Branding. Use It to Your Advantage.

Guest: Rachel Bitte Benefits, Brand Ambassadors, Business Development, Candidate Pool, Culture, Engagement and Satisfaction, Generations, HR & Marketing, Passive Candidates, Personal Brand, Rachel Bitte, Recruitment Marketing, Social Media and Talent, Vacation

It’s no secret that millennial candidates care about much more than just collecting a bigger paycheck when looking for a new gig. These young professionals (who now make up the largest segment of the U.S. workforce) crave a sense of purpose in their work, both in their day-to-day job and the causes their employers support, even more than past generations. …

Crappy Job Postings Don’t Click with Candidates.

Katrina Kibben Hiring Managers, HR & Marketing, job postings, Recruiting, Recruitment Marketing, Talent Acquisition

How you tell a story matters. Don’t believe me? Keep reading. It’s within the intricacies of navigating the details and following the hints that we find a connection. The cliffhangers. The next page. Stories are where we start to imagine instead of merely reading. They push us to connect, create, and conspire instead of just digesting a simple plot line. …

Worked Up About Manipulated Glassdoor Ratings? Maybe It’s Time For a New Approach

John Hollon Brand Ambassadors, candidate experience, Communication, Culture, Employee Engagement, Engagement and Satisfaction, HR & Marketing, Recruitment Marketing, Talent Acquisition, Talent Strategy, Web/Tech

I learned long ago that user-generated ratings — whether they be on Amazon, Yelp, TripAdvisor, or anywhere else — are easily manipulated and should be taken with a grain of salt. So, is anyone really surprised that Glassdoor ratings get manipulated too? The Wall Street Journal recently published an in-depth look at how some companies have figured out how to …

Fear and Loathing in HR and Talent Acquistion

Kris Dunn ATS, candidate experience, Communication, Employment Branding and Culture, HR, HR & Marketing, Leadership, Recruiting, Recruitment Marketing, Social Media and Talent, Talent Acquisition, Talent Strategy

If FOT has anything in our readers, we have the following: –Readers who are generally looking for the best way to do things. –Readers who are trying to be better than the average HR/TA pro. –Readers who like to change things. That’s great, right?  The answer is actually MOST OF THE TIME, IT’S GREAT. SOMETIMES IT’S NOT. This is a …

The Placebo Employment Brand

Tim Sackett Business Development, candidate experience, Communication, Diversity, Employment Branding and Culture, HR, HR & Marketing, Influence, Recruiting, Recruitment Marketing, Talent Acquisition, Tim Sackett

There’s a ton of research done on placebos. You give one group the real medicine, you give another group the ‘placebo‘ pills, and then tell both groups what they should expect… and amazingly in almost every test, the placebo group will see most of the same effects as the real medicine group. The power of the mind is a crazy …

The Anatomy of An Amazing Pitch

Kathy Rapp Always Be Closing, Business Development, Career Advice, Coaching, Communication, Corporate America, Culture, Employee Communications, Employee Development, Graduation, HR, HR & Marketing, Influence, Interviewing, Job Seeker Advice, Kathy Rapp, Negotiation, Networking, Personal Brand, Pop Culture, Recruiting

A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stays open. That was the logline for Jaws – also known as the main reason I feared the ocean in the late 70’s. A logline is the …

WEBINAR: How to Hire When Unemployment is at Historic Lows

Tim Sackett Business Development, Candidate Pool, Canvas, Communication, Hiring Managers, Hourly Hiring, HR & Marketing, HR Technology, Job Market, Mobile Recruiting, Networking, Recruiting, Recruitment Marketing, Talent Acquisition, Talent Strategy, Tim Sackett, Webinar

Gather ‘round talent buffs and let me tell you a story – of a time not so long ago in a land not so far away. A little agency called The Bureau of Labor Statistics (you may have heard of them) released a report claiming that the unemployment rate dropped below 4% for the first time in 15 years. Did …