Sweet Lies About Work and Other Final Thoughts from HR Tech 2019

John Hollon Corporate America, Employee Development, Employee Engagement, Employment Branding and Culture, Engagement and Satisfaction, HR & Marketing, HR Tech 0 Comments

Editor’s Note – FOT Contributor John Hollon is on the ground this week reporting from the HR Technology Conference & Exhibition in Las Vegas How do I know I’m at an HR conference? I know when I hear Marcus Buckingham giving a keynote speech. To put it another way, if Josh Bersin is everyone’s favorite HR technology analyst, Buckingham may …

Why I Am No Longer Saying “Culture”

Guest: Katie Augsburger Culture, Employee Communications, Employee Relations, HR, HR & Marketing, Leadership, Managing People, Recruitment Marketing, Retention

About 15 years ago, I was sitting at an office dinner party, and the company president was giving an emotional speech about the importance of company culture. The speech was inspiring, revolutionary, and confusing. Confusing because I was unsure what he meant by culture. Did he mean the behaviors he would like to see in the organization? The camaraderie and …

Get Ready for Gen Z – the Next Wave of Talent

Guest: Rachel Bitte Candidate Pool, Compensation/Cash Money, Digital Interviewing, Diversity, Generations, HR & Marketing, Recruitment Marketing, Social Recruiting, Talent Strategy, War for Talent, Workplace Flexibilty

Move over, millennials. There’s a new kid in town. Heralded as the most diverse, best-educated generation yet — it’s clear that the Generation Z population (those born after the mid-90s) is much more than simply the “little brother” as they start trickling into the workplace. By next year, Gen Z-ers are expected to make up one-fifth of the workforce. So, …

Great Job Descriptions Matter

Laurie Ruettimann Employee Development, Employment Law, HR, HR & Marketing, job postings, Recruiting, Talent Acquisition, Talent Strategy

I black out with rage whenever someone tells me they want TA or recruiting to report to marketing. While recruiting has both a marketing and sales component, the backbone of hiring is the job description—a compensation, compliance, and technical tool meant to define the knowledge, skills, and abilities required to perform the role. Job descriptions are the infrastructure of a …

Your One-Size-Fits-All EVP Strategy Isn’t Fitting Anyone.

Katrina Kibben Employment Branding and Culture, HR & Marketing, Recruiting, Recruitment Marketing, Talent Acquisition, Talent Strategy

I’m going to say something a little unpopular, especially among the big agencies who want to charge you 6 figures for a one-liner: I don’t think most companies benefit from having an employer value proposition, or EVP. Don’t @ me. Before you throw any virtual tomatoes, hear me out. When I say employer brand, what do you think of? When …

Workers’ Job Hunting Habits in 2019, and What You Can Learn from Them

Guest: Rachel Bitte HR & Marketing, Negotiation, Rachel Bitte, Recruiting, Recruitment Marketing, Social Media and Talent, Social Recruiting, Talent Acquisition, Talent Strategy, War for Talent, Working With Recruiters

Last year, I wrote about how recruiting had finally reached the tipping point: forcing recruiters to treat candidates more like customers and get more creative to find and engage new talent through social media and text messaging. With the power to switch jobs more frequently, preemptively reject companies, and negotiate, or even turn down signed offers in lieu of better …

Writing For The 8 Second Attention Span: Recruitment Marketing Toilet Talk

Katrina Kibben Communication, HR & Marketing, Mobile Recruiting, Recruitment Marketing, Science, Social Media, Social Media and Talent, Social Recruiting, Talent Acquisition, Talent Strategy

A few weeks ago in the airport bathroom, I overheard a conference call taking place in the stall next to me. Cringe. I hate that. Are you so important that you have to pee during the call? I get if you’re at home. You really need to go, so you put yourself on mute. But remember, I said I overheard …

Millennials Are Obsessed with Branding. Use It to Your Advantage.

Guest: Rachel Bitte Benefits, Brand Ambassadors, Business Development, Candidate Pool, Culture, Engagement and Satisfaction, Generations, HR & Marketing, Passive Candidates, Personal Brand, Rachel Bitte, Recruitment Marketing, Social Media and Talent, Vacation

It’s no secret that millennial candidates care about much more than just collecting a bigger paycheck when looking for a new gig. These young professionals (who now make up the largest segment of the U.S. workforce) crave a sense of purpose in their work, both in their day-to-day job and the causes their employers support, even more than past generations. …

Crappy Job Postings Don’t Click with Candidates.

Katrina Kibben Hiring Managers, HR & Marketing, job postings, Recruiting, Recruitment Marketing, Talent Acquisition

How you tell a story matters. Don’t believe me? Keep reading. It’s within the intricacies of navigating the details and following the hints that we find a connection. The cliffhangers. The next page. Stories are where we start to imagine instead of merely reading. They push us to connect, create, and conspire instead of just digesting a simple plot line. …

Worked Up About Manipulated Glassdoor Ratings? Maybe It’s Time For a New Approach

John Hollon Brand Ambassadors, candidate experience, Communication, Culture, Employee Engagement, Engagement and Satisfaction, HR & Marketing, Recruitment Marketing, Talent Acquisition, Talent Strategy, Web/Tech

I learned long ago that user-generated ratings — whether they be on Amazon, Yelp, TripAdvisor, or anywhere else — are easily manipulated and should be taken with a grain of salt. So, is anyone really surprised that Glassdoor ratings get manipulated too? The Wall Street Journal recently published an in-depth look at how some companies have figured out how to …