Employer Branding Lessons From Beyoncé and Jay-Z

Guest: Abby Cheesman Employment Branding and Culture, HR & Marketing, Leadership, Performance, Pop Culture, Recruitment Marketing, Succession Planning, Talent Strategy

I’ve been listening to Beyoncé and Jay-Z longer than our youngest intern has been alive. There, I said it. It’s a serious fandom, too. If you can hear “99 Problems” without singing along, I don’t know if we can even be friends. Don’t forget all of the Destiny’s Child classics like “Say My Name” or Beyoncé’s first solo album. I …

The Trick to Getting Candidates to Respond!

Tim Sackett Candidate Pool, Canvas, Career Advice, Communication, Email, HR, HR & Marketing, job postings, Networking, Recruiting, Recruitment Marketing, Social Networking

Okay, I get it, we don’t really want to ‘trick’ candidates into responding, but it’s critical to our success in recruiting that we get candidates to respond to our messages. It doesn’t matter if it’s email, phone messages, or text messages, we need a response! Now, some will say that you really only care about positive response rates, but I …

Recruit Like A Marketer: A/B Test Your Job Descriptions

Holland Dombeck McCue Candidate Pool, Hiring Managers, Holland Dombeck, HR & Marketing, Recruiting

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x. Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy for continued success. But any marketer will tell you, all that glitters isn’t gold. While it’s easy to want to do the fun, shiny and WOW factor things, most …

Is Your HR Department a HR Center of Excellence? Find out!

Tim Sackett Business Development, candidate experience, Change Management, Communication, Employee Engagement, Good HR, HR, HR & Marketing, HR Technology, Leadership, Tim Sackett, Uncategorized

Today at FOT I get to announce a new sponsor, Paycor, and I get to announce to our audience something really cool that Paycor is doing with the launch of their HR Center of Excellence (HR COE) site! It’s a must-see for sure! Paycor has 30,000+ SMB companies they work with and they were able to bring all of this …

WEBINAR: How to Make Social Media Buys for Recruiting – The Talent Acquisition/HR Leader’s Guide

Kris Dunn HR & Marketing, Jobvite, Kris Dunn, Recruitment Marketing, Social Media, Social Media and Talent, Social Networking, Webinar

Posting jobs on social media is the minimum — and in today’s competitive recruiting world the minimum isn’t enough. That’s why we here at FOT put together a webinar comparing, contrasting, and ranking the top social media platforms for recruitment marketing advertising. We cut through the noise and help you make smart recruiting decisions with your recruitment marketing budget related …

Wonder “WHOA Man”

Kathy Rapp Current Affairs, Diversity, EEO, Employment Law, HR, HR & Marketing, in the news, Kathy Rapp, Lawsuits, politics, Pop Culture, Women, Women in the Workplace

More than anything, I wanted a Barbie when I was little.  Santa thankfully came through the year I was 5 and I still have that very special Barbie 20 years later (ok – that was a lie, it’s more like 30). Or 40. Let’s just say it was a loooong time ago. My daughter has now inherited my Barbie collection …

5 Simple Strategies To Stop Sucking At Sourcing

Matt Charney Communication, Employment Branding and Culture, Hiring Managers, HR & Marketing, HR Technology, Recruiting, Selection, Social Recruiting, Sourcing

Sourcing is one of those skill sets that you continue to use even after you leave recruiting–and just as relevant if your new job, like mine, involves generating marketing-qualified leads. I’ve used dozens of Chrome extensions, CRM and ATS plug-ins, and I’ve experimented with pretty much every social network or search engine over the past decade or so. At the …

Spice It Up: Attract Better Candidates With Your LinkedIn Profile

Elizabeth Dickerson Employment Branding and Culture, HR & Marketing, Personal Brand, Recruitment Marketing, Social Media, Uncategorized

Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their career up a few notches. They like it hot. By “hot” I mean candidates look for the following when they’re researching your company: Souped up social media accounts that are active daily …

Lena Dunham & Influencer Marketing – Another Feather in GE’s Recruitment Marketing Hat

Holland Dombeck McCue Holland Dombeck, HR & Marketing, in the news, Influence, Recruitment Marketing

GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the company as industrial Internet developers. If you’re not familiar with the series, here’s a fan favorite (email subscribers may need to click through to view): The commercials proved to be wildly successful, …