Okay. So some folks in the tech space and others in the recruiting or employer brand space are all in a tizzy. Jeff Bezos put a letter out on the Amazon.com homepage that essentially called out some of their recruiting programs. A recruiting focused message on the company’s homepage? Front and center, instead of products?! What?! BIG FREAKING DEAL. Kind …
Social Media + Employer Brand Fun in China
Big ups to me. This week I wrapped up a pretty cool initiative that such a smashing success that I just have to share… watch this video first for a flavor: What you see there is a glimpse into a social media-based video contest among our properties in China which we aptly named, Our Hotel Rocks. We pitted our 56 …
Friday Rant: ATS Providers, You Stink.
So here’s an idea I’m stuck on these days – creating solutions with the user in mind first and foremost, not technology. User first. Always. And in our case, that means job seekers. Case in point – a lot of applicant tracking systems stink. And frankly, I’m tired of trying to re-engineer process(es) just to work within the confines of …
Who Does Your LinkedIn Profile Belong To?
Who does your LinkedIn profile belong to? Wait, I know we’ve asked the question of who do your LI contacts belong to… but I’m asking… who does your LinkedIn profile and all that lovely real estate within your profile belong to? I’ve always, always, ALWAYS thought of my LinkedIn profile as a destination. It’s somewhere a job seeker should arrive …
How I’m Helping Job Seekers *Literally* Put Their Best Foot Forward
I’m trying something out this week that I am a little nervous about. But you tell me – awesome, or awful?! At this point, a lot of folks have dipped their toes into the water of social media for talent. Maybe you’re using it to source, or amplify your employer brand, or build a “talent community”… or maybe you’re just …
Social Media in China… We’re Definitely Not in Kansas Anymore!
Things don’t work the same in China. For example, there’s this thing called the Great Fire Wall. No, not the Great Wall. The Great Fire Wall. As in… you can’t access Facebook, Twitter and Youtube in China. You all know this already though – I hope. And let me tell you – that Great Fire Wall is kinda cramping my …
It Turns Out – How Your Hiring Process is Viewed May Stink. Sorry!
You know what’s weird? I don’t directly recruit anymore. It’s no longer part of my job. I don’t have a req load assigned to me. I don’t need to do any sourcing. I don’t have a hiring manager to appease. I don’t have offers to close. I don’t have a salary budget to manage. I’m no longer doing any day …
Do Your Carpets Match Your Drapes?
I spoke at a conference the other week on behalf of Ragan Communications and sponsored by Aon Hewitt – Social Media for HR and Internal Communications. Great event. I enjoyed learning about what some other big brands are doing in this space including Intel’s employee recognition overhaul and Best Buy’s approach to employees on social media channels. Really helpful for …
The Biggest Brown Nosing Post Ever aka, I’m Really Excited About My Boss!
I may be giving away a company secret right now – but I’m gonna just go out on a limb and ask for forgiveness later… because I think my team and my leadership made the smartest decision ever. They hired a brand guy – a traditional marketer who has worked strictly with consumer products in the past – to lead …
Are Your Candidates & New Hires *This* Excited?
Have I told you how excited I am these days? Ask me about how things are going as the new kid on the block over at Marriott International… and I’m excited. Like over the moon excited. I’m excited about this role. About the company. About the opportunity. About their excitement for digital/social media/mobile. About the potential to do big, great …