VIDEO: No Scrubs with Maren Hogan – The Modern Partnership Between HR and Marketing

Dawn Burke Cara Lucas, Dawn Burke, HR, HR & Marketing, Jobvite, Maren Hogan

On this episode of “No Scrubs,” Dawn Burke follows up with marketing pro Maren Hogan, Chief Marketing Brain of Red Branch Media, to hash out the topic of her latest post on merging your HR function with your marketing function. Watch the video to learn some quick-hitting tips HR Pros can use to think like marketers… like learning the difference between a job description and …

Feeling Tense? Hate the New Guy? It Might be Making YOU Better at Your Job!

Maren Hogan Maren Hogan, Performance

In the latest from the “research from people who do annoying studies to prove bloggers wrong” series, a study from researcher Katie Liljenquist suggests that “the new guy” (or gal) can actually make us better at our job. Lijenquist’s findings show that “socially distinct outsiders” actually make for a more effective team than a team with perceived “cohesiveness”. Or in …

Recruiters Partnering with an Outplacement Firm Seems Like a No Brainer, Right?

Maren Hogan Candidate Pool, Maren Hogan, Outplacement, Recruiting

WRONG. Normally, I would say that recruiters masquerading as carrion after a RIF-fest is not the best career move. Not because it’s not a great opportunity, not because those employees aren’t as smart and capable as the employees safe from the proverbial guillotine, not because it’s a conflict of interest (as this article in the Times stated over 17 years …

6 Ways Talent Pros Can “Draw The Line” When Helping the Unemployed…

Maren Hogan Maren Hogan, Recruiting, Working With Recruiters

Recruiters work hard, most of them anyway. And for that, they are sometimes ignored by candidates, patronized by clients and overlooked by internal partners. There is one exception to this rule, and it’s happening right now. It’s the sucky economy and this is one of the worst of them all, with unemployment at its lowest levels in 16 years. In …

HR – Not Off the Hook Because the Economy’s In The Toliet…

Maren Hogan Maren Hogan

I heard a fantastic speech by Johnny Taylor, SHRM board chair, a few weeks back. While the message wasn’t new (he’s been preaching it since 2005) it was riveting. And here’s why, it was a challenge. He talked about Courageous Leadership in the HR field by: –Knowing HR: Making sure we are experts in OUR field. Not marketing, not accounting, …

Hey! I Know stuff!

Maren Hogan Leadership, Maren Hogan

Wow. I just finished having lunch with a very smart, very accomplished woman with about 20 years of experience in a high demand field. You might be asking yourself, why would such a woman want to have lunch with someone with less than two years of experience in recruiting (the newbie in recruiting, I like to say or if you …

Box Up Your Stuff – It’s Over…

Maren Hogan Maren Hogan, Performance

“I could have another you in a minute, and in fact, he’ll be here in a minute. . .” Okay, enough proving I’m hip. Today’s post is about firing. It must suck. I have actually only had to do it one time. But I’ve seen enough clients walk through it to know that it ain’t easy. Saying “You are of …

How I Sold My Soul For Rock and Roll (and moved to Corporate Recruiting)…

Maren Hogan Maren Hogan, Recruiting, Working With Recruiters

So, obviously no one’s gonna tell me who to sock it to, right?  Recruiting is a tough business. There are defined teams: corporate and third-party– and BIG secret, sometimes we don’t like each other so much. Third party folks are seen as unresponsive, overly sales-y and somehow less professional. (I don’t make the news folks, I just report it). Corporates …