Who Does Your LinkedIn Profile Belong To?

Jessica Lee Employment Branding and Culture, Jessica Lee, Personal Brand, Social Media, Social Media and Talent, Social Recruiting, Trench HR

Who does your LinkedIn profile belong to? Wait, I know we’ve asked the question of who do your LI contacts belong to… but I’m asking… who does your LinkedIn profile and all that lovely real estate within your profile belong to? I’ve always, always, ALWAYS thought of my LinkedIn profile as a destination. It’s somewhere a job seeker should arrive …

Do You Run HR Like Hotel Le Bleu? Let’s Hope Not…

Paul Hebert Culture, Employee Relations, Engagement and Satisfaction, Paul Hebert, Personal Brand

Hurricane Irene came sashaying up to the east coast of the US last week and made quite an entrance. A lot of damage, a lot of power outages, and a lot of stress.   New York and New Jersey took drastic measures and ordered evacuations and emergency measures that may have seemed out of whack – but hey, if I were …

Branding, As You Know It, Is Bulls**t….

jasonseiden Culture, Jason Seiden, Personal Brand

Here’s a question: which would you buy, a product with a well-known label of inferior quality, or a product with an inferior label of better quality? What did you say? High quality? Yes? Sorry, wrong answer. You’re delusional. In an ideal world, quality brands = quality products, and we’d all think rationally about making a quality/affordability trade-off, but this world …