Branding, As You Know It, Is Bulls**t….

jasonseiden Culture, Jason Seiden, Personal Brand

Here’s a question: which would you buy, a product with a well-known label of inferior quality, or a product with an inferior label of better quality? What did you say? High quality? Yes? Sorry, wrong answer. You’re delusional. In an ideal world, quality brands = quality products, and we’d all think rationally about making a quality/affordability trade-off, but this world …