Below you'll find a list of all posts that have been categorized as “Recruitment Marketing”
Two things have been consistent in my work career, particularly over the last 10 years. First, vendors love….they LOVE… low hanging fruit….especially if it’s fresh fruit (like new to the company fresh). I think they think “easy sell”. Just because someone’s new to the company, doesn’t mean they’re new to an industry. Second, Q4 is the time for renewals. Whatever you want …
Asking questions is not built into the psychology of our society, and it’s unfortunate really. I mean, you tell me. How many times have you asked your partner or child – “well, did you ask?” How many times was the answer “no”? Exactly. Social norms have made it weird to ask too many questions of a stranger. We’re all so …
If we, talent acquisition pros and leaders, are now to become ‘marketers’, or at least that is what we are led to believe by most experts in the TA field, creativity then becomes a very valuable skill. Doesn’t it? I mean let’s face it, the most skilled part of marketing has to be coming up with the creative ideas that …
After joining my first big company, Monster.com, I was sent to my first big conference. As their social media ninja, they wanted me to know the most forward-thinking social strategies and sent me to learn from the big brands. I geeked out. I read all of the overviews and had my agenda planned days ahead of getting there. Not only …
I’ve seen a LOT of job listings over the last few years, so I shouldn’t be surprised at any of the preposterous skill requirements that some hiring managers seem to be looking for. But then I saw this one. I could hardly believe what was listed as the No. 1 required skill for a position as Advisor to the President …
About 15 years ago, I was sitting at an office dinner party, and the company president was giving an emotional speech about the importance of company culture. The speech was inspiring, revolutionary, and confusing. Confusing because I was unsure what he meant by culture. Did he mean the behaviors he would like to see in the organization? The camaraderie and …
Move over, millennials. There’s a new kid in town. Heralded as the most diverse, best-educated generation yet — it’s clear that the Generation Z population (those born after the mid-90s) is much more than simply the “little brother” as they start trickling into the workplace. By next year, Gen Z-ers are expected to make up one-fifth of the workforce. So, …
From the technology we use, to how we approach candidate engagement, so much around the recruiting and hiring process has evolved and improved over the years. But one thing sure hasn’t changed and–in today’s “candidate-driven” labor market–continues to stick out like a sore thumb. I’m talking about job descriptions. Most job ads are still dry, boring, and lack any semblance …
I’m going to say something a little unpopular, especially among the big agencies who want to charge you 6 figures for a one-liner: I don’t think most companies benefit from having an employer value proposition, or EVP. Don’t @ me. Before you throw any virtual tomatoes, hear me out. When I say employer brand, what do you think of? When …
Last year, I wrote about how recruiting had finally reached the tipping point: forcing recruiters to treat candidates more like customers and get more creative to find and engage new talent through social media and text messaging. With the power to switch jobs more frequently, preemptively reject companies, and negotiate, or even turn down signed offers in lieu of better …
