Below you'll find a list of all posts that have been categorized as “Recruitment Marketing”
From the technology we use, to how we approach candidate engagement, so much around the recruiting and hiring process has evolved and improved over the years. But one thing sure hasn’t changed and–in today’s “candidate-driven” labor market–continues to stick out like a sore thumb. I’m talking about job descriptions. Most job ads are still dry, boring, and lack any semblance …
I’m going to say something a little unpopular, especially among the big agencies who want to charge you 6 figures for a one-liner: I don’t think most companies benefit from having an employer value proposition, or EVP. Don’t @ me. Before you throw any virtual tomatoes, hear me out. When I say employer brand, what do you think of? When …
Last year, I wrote about how recruiting had finally reached the tipping point: forcing recruiters to treat candidates more like customers and get more creative to find and engage new talent through social media and text messaging. With the power to switch jobs more frequently, preemptively reject companies, and negotiate, or even turn down signed offers in lieu of better …
Do you ever drive by a mall or old business and see a labelscar? You probably didn’t realize there was an actual term for what you saw. A labelscar is when a sign is taken off from a building, and the dust and fade marks still show in the shape of the old sign. Drive around many cities, and you …
A few weeks ago in the airport bathroom, I overheard a conference call taking place in the stall next to me. Cringe. I hate that. Are you so important that you have to pee during the call? I get if you’re at home. You really need to go, so you put yourself on mute. But remember, I said I overheard …
Remember that time someone threw an incredible party. A party people talked about for months. It was THE event that included people you knew, people you wanted to know, and that one special person you had a crush on for years. Of course you remember that party. Why? Because you weren’t invited. Later you find out you actually were invited, …
It’s no secret that millennial candidates care about much more than just collecting a bigger paycheck when looking for a new gig. These young professionals (who now make up the largest segment of the U.S. workforce) crave a sense of purpose in their work, both in their day-to-day job and the causes their employers support, even more than past generations. …
How you tell a story matters. Don’t believe me? Keep reading. It’s within the intricacies of navigating the details and following the hints that we find a connection. The cliffhangers. The next page. Stories are where we start to imagine instead of merely reading. They push us to connect, create, and conspire instead of just digesting a simple plot line. …
In today’s hot job market nearly all of us are trying to “build a better mousetrap so the world will beat a path to our door,” as the saying goes. We are all authoring our employment brand, and trying to one-up our competitors. And a lot of that work revolves around understanding and then documenting/describing our culture. Culture is such …
There’s something really special about an art museum. The way it demands silence and reverence. The colors. The ideas. Their allure isn’t only in the silence but the unique experience found in each and every museum around the country. Whether in Cleveland or Chicago the collections of art are so vast that in every new country or city, you can …
