Millennials Are Obsessed with Branding. Use It to Your Advantage.

Guest: Rachel Bitte Benefits, Brand Ambassadors, Business Development, Candidate Pool, Culture, Engagement and Satisfaction, Generations, HR & Marketing, Passive Candidates, Personal Brand, Rachel Bitte, Recruitment Marketing, Social Media and Talent, Vacation

It’s no secret that millennial candidates care about much more than just collecting a bigger paycheck when looking for a new gig. These young professionals (who now make up the largest segment of the U.S. workforce) crave a sense of purpose in their work, both in their day-to-day job and the causes their employers support, even more than past generations. …

Crappy Job Postings Don’t Click with Candidates.

Katrina Kibben Hiring Managers, HR & Marketing, job postings, Recruiting, Recruitment Marketing, Talent Acquisition

How you tell a story matters. Don’t believe me? Keep reading. It’s within the intricacies of navigating the details and following the hints that we find a connection. The cliffhangers. The next page. Stories are where we start to imagine instead of merely reading. They push us to connect, create, and conspire instead of just digesting a simple plot line. …

Gandhi as Your Employment Brand Writer

Ed Baldwin Brand Ambassadors, Culture, Ed Baldwin, Employee Communications, Employment Branding and Culture, Recruitment Marketing

In today’s hot job market nearly all of us are trying to “build a better mousetrap so the world will beat a path to our door,” as the saying goes.  We are all authoring our employment brand, and trying to one-up our competitors.  And a lot of that work revolves around understanding and then documenting/describing our culture. Culture is such …

The Weeping Woman: A Candidate’s Experience

Katrina Kibben candidate experience, Communication, Culture, Employment Branding and Culture, HR, Innovation, Job Market, Recruiting, Recruitment Marketing, Social Media and Talent, Talent Acquisition

There’s something really special about an art museum. The way it demands silence and reverence. The colors. The ideas. Their allure isn’t only in the silence but the unique experience found in each and every museum around the country. Whether in Cleveland or Chicago the collections of art are so vast that in every new country or city, you can …

“New Collar” Jobs are all the Rage. How to Win the War for New Skilled Labor.

Guest: Rachel Bitte Employment Branding and Culture, HR Tech, HR Technology, Labor, Recruiting, Recruitment Marketing, Sourcing, Talent Acquisition, Tech Talent, Training and Development, War for Talent, Web/Tech

Today, every company is a technology company. No doubt, you’ve heard the phrase before. As innovations like artificial intelligence, machine learning, augmented and virtual reality, and blockchain infiltrate our everyday lives and the office, so grows the business need for skilled laborers to build and support these technologies. Amid the backdrop of this radical shift to tech jobs — and …

Worked Up About Manipulated Glassdoor Ratings? Maybe It’s Time For a New Approach

John Hollon Brand Ambassadors, candidate experience, Communication, Culture, Employee Engagement, Engagement and Satisfaction, HR & Marketing, Recruitment Marketing, Talent Acquisition, Talent Strategy, Web/Tech

I learned long ago that user-generated ratings — whether they be on Amazon, Yelp, TripAdvisor, or anywhere else — are easily manipulated and should be taken with a grain of salt. So, is anyone really surprised that Glassdoor ratings get manipulated too? The Wall Street Journal recently published an in-depth look at how some companies have figured out how to …

Fear and Loathing in HR and Talent Acquistion

Kris Dunn ATS, candidate experience, Communication, Employment Branding and Culture, HR, HR & Marketing, Leadership, Recruiting, Recruitment Marketing, Social Media and Talent, Talent Acquisition, Talent Strategy

If FOT has anything in our readers, we have the following: –Readers who are generally looking for the best way to do things. –Readers who are trying to be better than the average HR/TA pro. –Readers who like to change things. That’s great, right?  The answer is actually MOST OF THE TIME, IT’S GREAT. SOMETIMES IT’S NOT. This is a …

The Placebo Employment Brand

Tim Sackett Business Development, candidate experience, Communication, Diversity, Employment Branding and Culture, HR, HR & Marketing, Influence, Recruiting, Recruitment Marketing, Talent Acquisition, Tim Sackett

There’s a ton of research done on placebos. You give one group the real medicine, you give another group the ‘placebo‘ pills, and then tell both groups what they should expect… and amazingly in almost every test, the placebo group will see most of the same effects as the real medicine group. The power of the mind is a crazy …

No Vacations for You!

Kylie Quetell Benefits, Business Development, Candidate Pool, Career Advice, Culture, Employee Development, employee experience, HR, Leadership, Managing People, Policies, Recruitment Marketing, Talent Strategy, Vacation, Work Life Balance

I received a job offer a while ago, and it was a good one. Part of the package included an awesome paid time off program. Unlimited. That’s right folks, Unlimited PTO. I can take as much time as I need, whenever I need it, vacations galore. If my wife and I decide to start a family, I can have unlimited …

7 Signs Your Employer Doesn’t Care About People

Ed Baldwin Bad HR, Career Advice, Culture, Ed Baldwin, Employment Branding and Culture, Good HR, Innovation, Job Seeker Advice, Old School, Recruitment Marketing, Seat at the Table, Uncategorized

As HR pros we all want to work for a progressive, forward-thinking company that values its people. A company that is recognized as a great employer – or dare I say one that treats their employees “as their greatest asset”. No HR or Talent Pro seeks otherwise. “Man, I just want to find a company where I’m a replaceable cog …