Below you'll find a list of all posts that have been categorized as “Recruitment Marketing”
Account-based marketing, or ABM, is the buzzword in the B2B marketing world right now, largely due to its efficacy in driving ROI. Simply put, ABM is a one-to-one approach of targeting specific accounts with the greatest potential to impact the bottom line through personalized content, compared to broader-reaching inbound marketing, which generates leads en masse. To think about ABM in …
For the past two years, SmashFly has a been a great partner of Fistful of Talent, but I’m sad to say this will be the last sponsored SmashFly post. Smash (as I like to call them) won’t be renewing as an FOT sponsor for 2018 as they look to try some new avenues in marketing. That’s what great marketing does. …
Our first hangout is at 1pm ET on Tuesday, November 14th Google for Jobs/ROI of Recruitment Marketing Spend! What You Need to Know to Look Smart!! REGISTER FOR THE HANGOUT BY CLICKING THIS LINK!!! If you’re a client or follower of Jobvite, you know the Recruiter Nation Live series. It started with the Recruiter Nation Live Conference in San Francisco last June, and continued …
I read a great post over at Social Talent recently, written by Manna Shah, titled “Why You Should Stop Posting on Job Boards, Now!” Shah laid out the workflow between going out on job boards and posting jobs, versus going out and specifically sourcing for the candidates you actually know will fit the opening you are recruiting for. Here’s the …
Okay, Google for Jobs in changing the world!!! We can all lose our minds now and freak out! You’ve probably already seen a huge shift in your applicant traffic. I’ve spoken to some corporate talent acquisition leaders that are seeing up to a 60% shift in applicant traffic because of Google for Jobs. Most of the traffic loss is coming …
Even though social media is where everyone in the marketing space (including recruitment marketing) loves to focus their attention these days, the more traditional email campaign is a long ways away from laying six feet under. In fact, you’d be foolish not to incorporate some type of email campaigning into your recruitment marketing strategy. Therefore, one of the must-haves for …
Gallup tells us nearly 50% of people will leave a job at some point in their career to get away from a bad manager. Bad managers turnover more talent than any other issue in your organization! If it wasn’t for bad managers, HR and TA would actually be an easy job! We also know that working for a great manager …
I talk a lot about Facebook and the seemingly infinite uses it has for those looking to up their recruitment marketing strategy. The Facebook Pixel is no different from my other endorsements—in fact, it might be the best tools that Facebook offers. One of the clients I work with is all-in on Facebook advertising as part of their recruitment marketing strategy. In fact, the …
I’m starting this post with an animated GIF below. Email subscribers need to click through to see it. Do that now if you need to, because this post is based off the visual, and it’s worth it. Watch the GIF as it loops over and over. It’s from 2014 in the NCAA Men’s Basketball Tournament, with Connecticut coach Kevin Ollie turning …
Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Maren Hogan, Chief Marketing Brain at Red Branch Media, a marketing agency with industry niche …
