Below you'll find a list of all posts that have been categorized as “Recruitment Marketing”
Necessity is the mother of invention. Shifting work landscapes has demanded HR shops, including the recruiting function, change their value prop from policy police to talent acquisition, engagement and retention specialists. What can you do to innovate your HR team? Add a marketing partner. Just like peanut butter and banana, mayo on grilled cheese, or bacon on donuts, sometimes strange couplings …
We’re led to believe that everyone has a social footprint. “Tim, even Grandmas are on Facebook now!” “LinkedIn has over 414 Million users!” “Facebook has over 2 Billion users!” “Snapchat has over 100 Million users and is the fastest growing social platform!” Basically, if you can’t find someone on social media, they’re a ghost! If you actually work in Talent …
Tinder—the wildly popular dating app—rolled out the ability to add job titles and education to user profiles last November, layering another data point onto their algorithm to help serve up potential love matches to subscribers. Well, the initial results are in, and Tinder has released a list of the jobs that users are swiping right on (aka expressing interest in) …
I’m officially approaching fan girl status when it comes to the #ChooseATL campaign. Rather than me rehashing the details, you can read my blog post here and listen to the follow-up podcast here. Today I got to hear Kate Atwood, VP of Marketing for the Metro Atlanta Chamber, speak about how they are moving from a campaign to a movement. …
If 2015 taught us anything as HR and Talent Pros it’s that you better be minding your candidate experience! I mean, you couldn’t open an article or blog post without hearing why CE was so important, and how you were failing at it. I think we’ve completely killed candidate experience. Is there really anything left to say about it? It’s …
January 1st. My gym is packed. Brand new workout gear is on display. There’s a line for the adduction lever machine. Fitness resolutions are certainly worthy, but, like most well-intentioned resolutions, are hard to keep without help. You’ve also probably got some HR resolutions on your list. Why not kill two birds… and forget the gym! Here are three ways …
I know—you’re a recruiter, so you probably don’t care a ton about content, except, you know, job ads and resumes and social profiles and search results and $hit like that. And you’re thinking, Great, here we go again… another post about content marketing taking up valuable real estate where you could be learning the “10 Ways You Can Supercharge Your …
The word “choice” plays an active role in today’s guest’s mission to attract top talent to the Atlanta area. Aptly named ChooseATL, the organization’s Vice-President, Kate Atwood, capitalizes on our on-demand society as she markets Atlanta to worldwide talent, beginning with–what else–the campaign’s very name. #notacoincedence If you take a look at their website, you’ll peruse Atlanta’s open jobs with various industries …
If you find yourself at a holiday party this season and your recruitment marketing friend busts out John Wanamaker’s famous quote, “Half of my advertising is wasted; I just don’t know which half” you can do one of two things: 1) turn and walk away because that person has had too much wine and is probably annoying AF or, 2) …
