Below you'll find a list of all posts that have been categorized as “Recruitment Marketing”
If I’ve learned anything, anything at all, in my career in HR and Talent Acquisition it’s that HR and TA pros usually suck at being creative! The problem is, they think they’re REALLY creative! You’re not. Stop it. Here’s the main the problem, it’s not that you actually aren’t creative in real life, it’s that your need to be both …
A weird thing happens in most Talent Acquisition shops around the world. There is a love/hate relationship with candidates, and let’s face it, that relationship tends to stay on the hate side too much! The thing with candidates is they are the solution to our problem and our problem all at the same time! Everything you hear at conferences and read …
I’ve sat on the sidelines and watched “employer brand” turn from some meaningless buzzword and amorphous, largely theoretical construct into something of a cottage industry. I have no problem with this, of course – those who can’t do, recruit, and those who can’t recruit run employer Instagram accounts and branded Twitter chats. Which is cool, but as more practitioners hitch …
Welcome to our newest video series, Smashups, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, rights? This month on Smashups, Tim talks to Tracey Parsons, Recruitment Marketing Practice Director at Smashfly, on what the …
I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …
I think one of the worst things anyone can say about a person is that they are conceited in a negative way. Being labeled as conceited doesn’t go away easily. You can do hundreds of genuine things, and people will still remember the one conceited way you acted from five years ago! Corporate talent acquisition has a major conceit problem …
Work in big corporations long enough and you start to recognize the caste system inherent in the professional community. R&D is indispensable, Manufacturing has to actually make the ideas come to life, and then somebody has to sell it, so Sales becomes critical as well. The “big 3” pillars in a company—discover it, make it, sell it. That leaves a lot of the “rest of …
Marketing is changing talent acquisition forever. It wasn’t long ago that most Talent Acquisition leaders had a conceited belief that candidates wanted to come to work for their great organizations. All they had to do was develop and administer a process for those candidates to be processed, and that was great talent acquisition. I could argue there are a ton …
Disclaimer: This auto-generated thumbnail above is absolutely no indication of how fun this episode of Jobvite-sponsored “No Scrubs” is. It is F-U-N fun. On this episode of “No Scrubs,” Dawn Burke follows up with Director of Talent Acquisition at McCarthy Building Companies and fellow FOT blogger, R.J. Morris, to hash out the topic of her latest post here on just how relevant Facebook is to employee …
Necessity is the mother of invention. Shifting work landscapes has demanded HR shops, including the recruiting function, change their value prop from policy police to talent acquisition, engagement and retention specialists. What can you do to innovate your HR team? Add a marketing partner. Just like peanut butter and banana, mayo on grilled cheese, or bacon on donuts, sometimes strange couplings …
