Below you'll find a list of all posts that have been categorized as “Recruitment Marketing”
I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …
I think one of the worst things anyone can say about a person is that they are conceited in a negative way. Being labeled as conceited doesn’t go away easily. You can do hundreds of genuine things, and people will still remember the one conceited way you acted from five years ago! Corporate talent acquisition has a major conceit problem …
Work in big corporations long enough and you start to recognize the caste system inherent in the professional community. R&D is indispensable, Manufacturing has to actually make the ideas come to life, and then somebody has to sell it, so Sales becomes critical as well. The “big 3” pillars in a company—discover it, make it, sell it. That leaves a lot of the “rest of …
Marketing is changing talent acquisition forever. It wasn’t long ago that most Talent Acquisition leaders had a conceited belief that candidates wanted to come to work for their great organizations. All they had to do was develop and administer a process for those candidates to be processed, and that was great talent acquisition. I could argue there are a ton …
Disclaimer: This auto-generated thumbnail above is absolutely no indication of how fun this episode of Jobvite-sponsored “No Scrubs” is. It is F-U-N fun. On this episode of “No Scrubs,” Dawn Burke follows up with Director of Talent Acquisition at McCarthy Building Companies and fellow FOT blogger, R.J. Morris, to hash out the topic of her latest post here on just how relevant Facebook is to employee …
Necessity is the mother of invention. Shifting work landscapes has demanded HR shops, including the recruiting function, change their value prop from policy police to talent acquisition, engagement and retention specialists. What can you do to innovate your HR team? Add a marketing partner. Just like peanut butter and banana, mayo on grilled cheese, or bacon on donuts, sometimes strange couplings …
We’re led to believe that everyone has a social footprint. “Tim, even Grandmas are on Facebook now!” “LinkedIn has over 414 Million users!” “Facebook has over 2 Billion users!” “Snapchat has over 100 Million users and is the fastest growing social platform!” Basically, if you can’t find someone on social media, they’re a ghost! If you actually work in Talent …
Tinder—the wildly popular dating app—rolled out the ability to add job titles and education to user profiles last November, layering another data point onto their algorithm to help serve up potential love matches to subscribers. Well, the initial results are in, and Tinder has released a list of the jobs that users are swiping right on (aka expressing interest in) …
I’m officially approaching fan girl status when it comes to the #ChooseATL campaign. Rather than me rehashing the details, you can read my blog post here and listen to the follow-up podcast here. Today I got to hear Kate Atwood, VP of Marketing for the Metro Atlanta Chamber, speak about how they are moving from a campaign to a movement. …
If 2015 taught us anything as HR and Talent Pros it’s that you better be minding your candidate experience! I mean, you couldn’t open an article or blog post without hearing why CE was so important, and how you were failing at it. I think we’ve completely killed candidate experience. Is there really anything left to say about it? It’s …
