Below you'll find a list of all posts that have been categorized as “Social Media”
Here’s a workplace truism that’s hard to dispute: Good people frequently get fired. Steve Jobs got fired from Apple, eventually returning to build it into the highly profitable, trend-setting company that it is today. Oprah Winfrey, Walt Disney, and Harry Potter author JK Rowling all got fired too. Pointing out all the famous people who once were “involuntarily terminated” is …
If you’re one of the many LinkedIn users who noticed an uptick in your post engagement over the last month, you’ll be happy to know that democracy is alive and well in America (and everywhere else you can access LinkedIn). In a recent blog post, the social networking and recruiting/marketing/now learning giant shared that they recently made updates to their …
OK, maybe I deserved the last LinkedIn spam I got hit with this past week. Well to be transparent, I received a connection request with 40+ common connections and in my haste just clicked “Accept” on the screen. What a mistake. I have spent two days chastising this individual for his brazen actions. Here is a quick soundbite of this …
When it comes to how recruiters are evaluating candidates, the rules of the game are rapidly changing. Job interviews are becoming more intense, challenging candidates in new ways to eliminate canned responses – not to mention etiquette that was once commonplace for decades is no longer the norm. For most industries cover letters are now a waste of everyone’s time, …
One of my favorite songs on The Who’s magnificent rock opus Quadrophenia is The Real Me. It asks the question “Can you see the real me?” over and over as the central character, Jimmy, asks his doctor and others for clarity about his issues. Well, HR has some new issues to contend with too. Can HR bring their true selves to …
Posting jobs on social media is the minimum — and in today’s competitive recruiting world the minimum isn’t enough. That’s why we here at FOT put together a webinar comparing, contrasting, and ranking the top social media platforms for recruitment marketing advertising. We cut through the noise and help you make smart recruiting decisions with your recruitment marketing budget related …
Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check. While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: community management. What community management …
When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than telling. Even if you’re already …
About a year ago, I started to manage our corporate Glassdoor account. Seemed like the perfect responsibility for me to assume; I lead our Talent Acquisition department, I love to write, and my 17 years as a married man has accustomed me to baseless criticism. I kid, I kid. But yes, I took the wheel as the official Glassdoor voice …
Have you started using Instagram stories for your employer brand? If you’re still on the fence between Instagram and Snapchat for live video, consider these points: Instagram is here to stay, and it’s only going to become more powerful. The audience is there and it’s active. Instead of having to switch between apps, you can nurture your audience all in …
