After joining my first big company, Monster.com, I was sent to my first big conference. As their social media ninja, they wanted me to know the most forward-thinking social strategies and sent me to learn from the big brands. I geeked out. I read all of the overviews and had my agenda planned days ahead of getting there. Not only …
Writing For The 8 Second Attention Span: Recruitment Marketing Toilet Talk
A few weeks ago in the airport bathroom, I overheard a conference call taking place in the stall next to me. Cringe. I hate that. Are you so important that you have to pee during the call? I get if you’re at home. You really need to go, so you put yourself on mute. But remember, I said I overheard …
The Five Most Important Things To Do To Show The World You’re Freaking Awesome at What You Do.
Professional awesomeness. You’ve got it. The world needs to know about it. I’ve mentioned in the past that you need a plan if you want real career traction. Some of my rants have focused on the reality that you have to be willing to tell the world about everything you’ve accomplished. If you don’t do it, no one else will. Now here’s …
Hi, My Name Is…Low-Hanging Fruit
Yep – that’s me! The low-hanging fruit on the LinkedIn tree. What’s it like being low-hanging fruit and working in Talent Acquisition? Well, you’re popular with a variety of people. And come to find out, a lot of people don’t read your LinkedIn profile. Or if they do, they don’t pick up what you’re putting down. No clue as to …
Good People Get Fired, But Is a “Failure Résumé” the Best Way to Cope With It?
Here’s a workplace truism that’s hard to dispute: Good people frequently get fired. Steve Jobs got fired from Apple, eventually returning to build it into the highly profitable, trend-setting company that it is today. Oprah Winfrey, Walt Disney, and Harry Potter author JK Rowling all got fired too. Pointing out all the famous people who once were “involuntarily terminated” is …
LinkedIn is Democratizing Engagement – Do You Have a Playbook for That?
If you’re one of the many LinkedIn users who noticed an uptick in your post engagement over the last month, you’ll be happy to know that democracy is alive and well in America (and everywhere else you can access LinkedIn). In a recent blog post, the social networking and recruiting/marketing/now learning giant shared that they recently made updates to their …
You Have Been Spammed
OK, maybe I deserved the last LinkedIn spam I got hit with this past week. Well to be transparent, I received a connection request with 40+ common connections and in my haste just clicked “Accept” on the screen. What a mistake. I have spent two days chastising this individual for his brazen actions. Here is a quick soundbite of this …
Is Sending a Paper Thank You Note Desperate? The New Norms for Evaluating Job Candidates.
When it comes to how recruiters are evaluating candidates, the rules of the game are rapidly changing. Job interviews are becoming more intense, challenging candidates in new ways to eliminate canned responses – not to mention etiquette that was once commonplace for decades is no longer the norm. For most industries cover letters are now a waste of everyone’s time, …
Can HR Truly bring Their True Selves to Work?
One of my favorite songs on The Who’s magnificent rock opus Quadrophenia is The Real Me. It asks the question “Can you see the real me?” over and over as the central character, Jimmy, asks his doctor and others for clarity about his issues. Well, HR has some new issues to contend with too. Can HR bring their true selves to …
WEBINAR: How to Make Social Media Buys for Recruiting – The Talent Acquisition/HR Leader’s Guide
Posting jobs on social media is the minimum — and in today’s competitive recruiting world the minimum isn’t enough. That’s why we here at FOT put together a webinar comparing, contrasting, and ranking the top social media platforms for recruitment marketing advertising. We cut through the noise and help you make smart recruiting decisions with your recruitment marketing budget related …