Gandhi as Your Employment Brand Writer

Ed Baldwin Brand Ambassadors, Culture, Ed Baldwin, Employee Communications, Employment Branding and Culture, Recruitment Marketing

In today’s hot job market nearly all of us are trying to “build a better mousetrap so the world will beat a path to our door,” as the saying goes.  We are all authoring our employment brand, and trying to one-up our competitors.  And a lot of that work revolves around understanding and then documenting/describing our culture. Culture is such …

Cultural Meltdown: When Values Don’t Match Workers’ Day-to-Day Reality

John Hollon Always Be Closing, Bad HR, Change Management, Culture, Current Affairs, employee experience, John Hollon, Performance

“If there is one job that I as CEO must do for our team members, customers, communities, and shareholders, it is to be the keeper of our company’s culture. It is the role of all team members to understand our culture, internalize it, live it, teach it, and reinforce it.” — CEO John Stumpf, from Wells Fargo‘s statement of values If …