Below you'll find a list of all posts that have been tagged as “employer brand”
If you’re like us, you’ve struggled at times to understand the best way to respond to negative Glassdoor reviews. Follow this link to The HR Capitalist for a primer on the best way to engage when problematic reviews come your way. Kris DunnKris Dunn is a Partner and CHRO at Kinetix, a national RPO firm for growth companies headquartered in …
Move over, millennials. There’s a new kid in town. Heralded as the most diverse, best-educated generation yet — it’s clear that the Generation Z population (those born after the mid-90s) is much more than simply the “little brother” as they start trickling into the workplace. By next year, Gen Z-ers are expected to make up one-fifth of the workforce. So, …
Do you ever drive by a mall or old business and see a labelscar? You probably didn’t realize there was an actual term for what you saw. A labelscar is when a sign is taken off from a building, and the dust and fade marks still show in the shape of the old sign. Drive around many cities, and you …
It’s no secret that millennial candidates care about much more than just collecting a bigger paycheck when looking for a new gig. These young professionals (who now make up the largest segment of the U.S. workforce) crave a sense of purpose in their work, both in their day-to-day job and the causes their employers support, even more than past generations. …
If FOT has anything in our readers, we have the following: –Readers who are generally looking for the best way to do things. –Readers who are trying to be better than the average HR/TA pro. –Readers who like to change things. That’s great, right? The answer is actually MOST OF THE TIME, IT’S GREAT. SOMETIMES IT’S NOT. This is a …
One strong opinion I have is this—if you aren’t recruiting as an HR Generalist, you’re an administrator, subject to being outsourced at your employer’s whim in the future. I believe HR people need to be heavily involved in the talent acquisition process in their companies. I know recruiting can be, and is outsourced, but if you are good on the …
It’s an easy misconception, really. After all, the word “value” is part of the phrase “employer value proposition”. But, just as having the word “strawberry” in “strawberry ice cream” doesn’t make those two things the same, having the word “value” in “employer value proposition” does not mean those two things are the same. The major difference between values and employer value propositions. …
Amassing nearly 50 million unique users, it’s no secret that Glassdoor is now a juggernaut in the recruiting and hiring world. Whether you think it’s a great new marketing tool, a place for aggrieved employees to air dirty laundry, or something in between—doesn’t exactly matter. With the hiring situation being a candidates’ market—and nearly one in three workers declining job …
When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than telling. Even if you’re already …
If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your talent on camera, talking about …
