instagram stories

3 Ways to Use Instagram Stories to Connect with Potential Candidates

Elizabeth Dickerson Elizabeth Dickerson, Employment Branding and Culture, Social Media

Have you started using Instagram stories for your employer brand? If you’re still on the fence between Instagram and Snapchat for live video, consider these points: Instagram is here to stay, and it’s only going to become more powerful. The audience is there and it’s active. Instead of having to switch between apps, you can nurture your audience all in …

Employer Brand Job, Anyone?

Jessica Lee Employment Branding and Culture, Jessica Lee, Job Market, Job Seeker Advice

An interesting thing is happening right now… there are more employer brand jobs open now than ever. EVER. I haven’t seen anything like it in the past few years. It’s a good… actually, it’s a great time to be in the employer brand space. So what’s happening? Well, maybe six or seven years back, it seemed that everyone was getting …

Keeping Lousy Employees – Why Your Employer Brand May Be TOO Strong

Paul Hebert Culture, Employee Relations, Employment Branding and Culture, HR & Marketing, Paul Hebert, Recruiting, Talent Strategy

Yeah… I said it. Lock me up. Heresy! He’s a witch! Burn him! (Now go back and say that with your best Monty Python accent – don’t lie – we all do it.) That’s right – I crossed that line and said your employer brand may be too good. With all the writing, blogging, speaking, surveying and general chin-wagging about …

Recruit Like a Marketer: Retarget Your Recruiting Budget Into Retargeting

Holland Dombeck McCue Holland Dombeck, HR & Marketing, Recruiting, Talent Strategy, Web/Tech

On a scale of zero to very limited, I fall about dead center when it comes to possessing any traditional recruiting experience.  As a result, pulling from a background in B2B marketing, coupled with taking a hat tip from my consumer marketing group, has become a common theme in my approach to helping the team I support. One of the …