Keeping Lousy Employees – Why Your Employer Brand May Be TOO Strong

Paul Hebert Culture, Employee Relations, Employment Branding and Culture, HR & Marketing, Paul Hebert, Recruiting, Talent Strategy

Yeah… I said it. Lock me up. Heresy! He’s a witch! Burn him! (Now go back and say that with your best Monty Python accent – don’t lie – we all do it.) That’s right – I crossed that line and said your employer brand may be too good. With all the writing, blogging, speaking, surveying and general chin-wagging about …

Recruit Like a Marketer: Retarget Your Recruiting Budget Into Retargeting

Holland Dombeck McCue Holland Dombeck, HR & Marketing, Recruiting, Talent Strategy, Web/Tech

On a scale of zero to very limited, I fall about dead center when it comes to possessing any traditional recruiting experience.  As a result, pulling from a background in B2B marketing, coupled with taking a hat tip from my consumer marketing group, has become a common theme in my approach to helping the team I support. One of the …