EB Champion or Cheerleader? There’s Only One Choice

Kelly Dingee Brand Ambassadors, Culture, employee experience, Employment Branding and Culture, Uncategorized 0 Comments

I realized today that I have been looking at the part I play in promoting a company’s employment brand all wrong.  I believed this years ago, that one of my skills as a sourcer was to be head employment brand cheerleader. And whether working for a staffing agency or a corporate entity, my role was to always chat up how awesome …

Rainbow Flags for Everyone!

Kylie Quetell Culture, Diversity, Employment Branding and Culture, Good HR, HR, Leadership, Policies, Pop Culture, Talent Strategy

Pride is almost here! June is Pride month when all the Lesbian, Gay, Bisexual, and Trans folks (etc., etc.) pull out their rainbow flags and hope that their houses don’t get egged. Some of us live in neighborhoods where we don’t think twice before showing our pride (gayborhoods), while others can’t put out a flag for fear of retaliation. Luckily, …

2018 Was the Tipping Point for Recruiting

Guest: Rachel Bitte Business Development, candidate experience, Candidate Pool, Communication, Email, Employment Branding and Culture

Unemployment rates haven’t quite reached zero (at least, not yet!) but with figures so low and the economy booming, it’s never been a harder time to be a recruiter. As we continue to see more job openings posted than people to fill them, we’ve finally reached the tipping point when it comes to hiring. As a Fistful of Talent faithful, …

Best Places to Work Isn’t Real, but…

Tim Sackett Benefits, Brand Ambassadors, Business Development, Culture, Employee Communications, Employee Engagement, employee experience, Employment Branding and Culture, HR, Uncategorized

Any of the best places to work lists are basically just a marketing gimmick. We all know this, right? RIGHT!? (Let’s be clear, I’m not actually talking about the specific company ‘Best Places’, but the concept of awards that say you’re better than another employer, etc.) If you make the list, great, good for you, you have resources to jump …

The Placebo Employment Brand

Tim Sackett Business Development, candidate experience, Communication, Diversity, Employment Branding and Culture, HR, HR & Marketing, Influence, Recruiting, Recruitment Marketing, Talent Acquisition, Tim Sackett

There’s a ton of research done on placebos. You give one group the real medicine, you give another group the ‘placebo‘ pills, and then tell both groups what they should expect… and amazingly in almost every test, the placebo group will see most of the same effects as the real medicine group. The power of the mind is a crazy …

Is Employer Branding Killing Corporate Culture and Employee Engagement?

Paul Hebert Audacious Ideas, Employee Communications, Employee Engagement, employee experience, Employment Branding and Culture, Engagement and Satisfaction, Good HR, Paul Hebert

In the context of the real world “employer branding” is fairly new. According to Wikipedia it was first defined in the Journal of Brand Management in 1996 as an attempt to connect consumer brand management techniques to human resources. The first book on employer branding was published in 2005 (The Employer Brand, Bringing the Best of Brand Management to People …

Building A New Careers Site? Here Are The First Steps You Need To Take

Kate Weimer Employment Branding and Culture, Kate Weimer

Let’s face it – your careers site could probably use some revamping. Heck, you may not even have a careers site to begin with; just a sad ATS page for candidates to land on when they click “Careers” or “Jobs” on your corporate website. No matter where you’re at with your current careers site, if you’re thinking of giving it a facelift, …

The Recruiting Landscape is Changing, Here’s How Your Strategy Can Change With It

Guest: Rachel Bitte Jobvite, Rachel Bitte, Recruiting

It doesn’t take a rocket scientist to know that the recruiting landscape is changing rapidly. With the unemployment rate now dipping to a 17-year low of 4.1%, most of the educated and skilled workers are already employed. Meanwhile, companies eager to grow alongside this new economy are grinding to find qualified talent to fill a record-high number of job openings. …

3 Engaging Podcast Topic Ideas To Catch Candidate Attention

Elizabeth Dickerson Elizabeth Dickerson, Podcast

Podcasting is worth the time and investment as a form of employer branding and a way to connect with your candidate audience. There’s an opportunity to get deep with podcasting–through capturing stories of employees, sharing tips and tricks, or featuring interesting banter back and forth between experts. Any serious job-seeker is going to soak all of this information up in …

The Szechuan Sauce Gap: What Happens When Branding Doesn’t Meet Operations

Kate Weimer Employment Branding and Culture, Kate Weimer

Earlier this year, McDonald’s created what started as a brilliant marketing campaign, and what ended as a “scandal” with some very angry customers. The campaign was in reaction to an episode of cult fan favorite cartoon Rick and Morty, where character Rick begs McDonald’s to bring back a sauce that was around in the late 1990s. Szechuan Sauce was all but forgotten …