Below you'll find a list of all posts that have been tagged as “employer branding”
GE’s comically awkward “What’s the Matter with Owen?” recruiting commercials hit the air last fall as one of the first tactics to recruit young people to join the company as industrial Internet developers. If you’re not familiar with the series, here’s a fan favorite (email subscribers may need to click through to view): The commercials proved to be wildly successful, …
I got an Apple watch from my hubby, and I returned it. That’s another blog post. But while standing at the Apple store waiting for someone to help me, I became mesmerized by the buzz within the store.The products, the crowd, the happy smiles of their employees… and I couldn’t help but to wonder how all their employees ended up …
We’re a hot mess, and you’re going to want to come work here… said no company career website ever. Right? But when it comes to your recruiting efforts, what if you were to be just a little bit more honest about the flaws—and truly embraced them? And I’m not talking in an interview setting, copping up to the “challenges” of …
If you think you have a hard time overcoming stuff like negative Glassdoor reviews, compensation that’s not competitive with the market or some of the other challenges most commonly ascribed to employer branding initiatives, trust me, you have nothing to worry about—some recruiters out there have it way worse. Like the guy who has to do the hiring for Louisville, …
Yeah… I said it. Lock me up. Heresy! He’s a witch! Burn him! (Now go back and say that with your best Monty Python accent – don’t lie – we all do it.) That’s right – I crossed that line and said your employer brand may be too good. With all the writing, blogging, speaking, surveying and general chin-wagging about …
I – like most Atlanta residents – am a transplant to this great city; I moved here after graduating in 2008 (rough times) with my now husband to start my career and a life together. Over the last seven years, I have seen Atlanta grow exponentially, much in part to our booming start up community, top-ranked universities and an uptick …
We’re all feeling the same thing here… candidates are different today than they were yesterday. We need to interact with them differently. We need to recognize that they are in power, moreover, we need to meet them where they are. We need new commandments. Here’s my take… I am the Candidate. Recruiters, sourcers, hiring managers, HR and executives, treat me …
Cell phones, GoPros and highly affordable digital cameras coupled with Instagram, Snap Chat and Vine provide anyone in charge of branding or communications quick and dirty access to employee content. However, your iPhone can only get you so far when you need a set of high-quality images to communicate your employment brand. Since modern technology and social media has shaped the …
It’s the first Monday in January and the first day back to work for corporate America after the holiday season. At this point in the year, you’ve already had 4 days to break your resolutions; but hey, who’s judging? It’s hard to make anything stick when you’re coming off a two-week bender of eggnog, relatives and glitter. But I digress… …
About a month ago on the HBR website in their HR Blog section, some smart and successful people wrote a post called Your Company Is Not a Family. The article was penned by Reid Hoffman, cofounder and Executive Chairman of LinkedIn, Ben Casnocha, award-winning entrepreneur and bestselling co-author, with Reid Hoffman, of The Start-up of You and Chris Yeh, entrepreneur …
