Why Now Is The Best Time for a Rebrand

Adam Rosenfield Diversity, Employee Communications, Employment Branding and Culture, HR & Marketing, Organizational Development

Around mid-May, about six weeks into the pandemic, sports teams found themselves bored. My Dallas sports teams in particular.  For a few years now, people have been clamoring for the Dallas Mavericks to change their branding. The futuristic design was cool and hip back in 2001, but for many fans, the retirement of franchise icon Dirk Nowitizki signaled a need …

Amazon’s New Hiring Commercial Gets One Thing Really Right!

Tim Sackett Always Be Closing, candidate experience, Candidate Pool, Employee Communications, Employment Branding and Culture

It seems like the world has a love/hate relationship with Amazon. We LOVE Amazon Prime and get all of our stupid stuff next-day, but we tend to want to grind them on their employee experience and hiring practice. It’s quickly becoming holiday season and Amazon probably needs to hire three hundred million people, so they have a new commercial out …

Gandhi as Your Employment Brand Writer

Ed Baldwin Brand Ambassadors, Culture, Ed Baldwin, Employee Communications, Employment Branding and Culture, Recruitment Marketing

In today’s hot job market nearly all of us are trying to “build a better mousetrap so the world will beat a path to our door,” as the saying goes.  We are all authoring our employment brand, and trying to one-up our competitors.  And a lot of that work revolves around understanding and then documenting/describing our culture. Culture is such …

Building A New Careers Site? Here Are The First Steps You Need To Take

Kate Weimer Employment Branding and Culture, Kate Weimer

Let’s face it – your careers site could probably use some revamping. Heck, you may not even have a careers site to begin with; just a sad ATS page for candidates to land on when they click “Careers” or “Jobs” on your corporate website. No matter where you’re at with your current careers site, if you’re thinking of giving it a facelift, …

Tesla Fired Hundreds….To “Improve Morale”

RJ Morris Corporate America, Employee Relations, in the news, Outmatch, RJ Morris

When you geek out on talent like the folks here at FOT, it’s fun to sit back and watch high profile companies make big talent decisions.  Intrigue, strategy and risk are all embedded in public leadership transitions, succession planning, business strategy pivots, acquisitions, mass firings….wait, what? Mass firings?  Who announces those and makes them public?  Well, Tesla does.  Backstory intro …

branding

Employment Branding:1, Falcons:0

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck

If you’re a Patriots or Tom Brady fan, you’re on cloud nine after that history-making comeback. For others, it was election night all over again. For an ATLien, it was heartbreaking to watch our guys give it their all and then squander a 25-point lead. But the Super Bowl is bigger than a football game, and the mic drop typically …

Spice It Up: Attract Better Candidates With Your LinkedIn Profile

Elizabeth Dickerson Employment Branding and Culture, HR & Marketing, Personal Brand, Recruitment Marketing, Social Media, Uncategorized

Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their career up a few notches. They like it hot. By “hot” I mean candidates look for the following when they’re researching your company: Souped up social media accounts that are active daily …

VIDEO: SmashUps with Ursula Mead: Creating a New Kind of Glassdoor

Tim Sackett Employee Communications, Employee Engagement, Recruiting, Recruitment Marketing, Smashfly, Tim Sackett

Welcome to our newest video series, Smashups, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Kinda important right? This month on Smashups, Tim talks to Ursula Mead, Founder and CEO of InHerSight, which tags itself as where …

Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

Holland Dombeck McCue candidate experience, Candidate Pool, Culture, Employee Communications, Employee Engagement, employee experience, Good HR, Holland Dombeck, HR, HR & Marketing, Recruitment Marketing, Social Media and Talent, Social Recruiting

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …