Below you'll find a list of all posts that have been tagged as “employment branding”
It seems like the world has a love/hate relationship with Amazon. We LOVE Amazon Prime and get all of our stupid stuff next-day, but we tend to want to grind them on their employee experience and hiring practice. It’s quickly becoming holiday season and Amazon probably needs to hire three hundred million people, so they have a new commercial out …
In today’s hot job market nearly all of us are trying to “build a better mousetrap so the world will beat a path to our door,” as the saying goes. We are all authoring our employment brand, and trying to one-up our competitors. And a lot of that work revolves around understanding and then documenting/describing our culture. Culture is such …
Let’s face it – your careers site could probably use some revamping. Heck, you may not even have a careers site to begin with; just a sad ATS page for candidates to land on when they click “Careers” or “Jobs” on your corporate website. No matter where you’re at with your current careers site, if you’re thinking of giving it a facelift, …
When you geek out on talent like the folks here at FOT, it’s fun to sit back and watch high profile companies make big talent decisions. Intrigue, strategy and risk are all embedded in public leadership transitions, succession planning, business strategy pivots, acquisitions, mass firings….wait, what? Mass firings? Who announces those and makes them public? Well, Tesla does. Backstory intro …
If you’re a Patriots or Tom Brady fan, you’re on cloud nine after that history-making comeback. For others, it was election night all over again. For an ATLien, it was heartbreaking to watch our guys give it their all and then squander a 25-point lead. But the Super Bowl is bigger than a football game, and the mic drop typically …
Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their career up a few notches. They like it hot. By “hot” I mean candidates look for the following when they’re researching your company: Souped up social media accounts that are active daily …
Welcome to our newest video series, Smashups, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Kinda important right? This month on Smashups, Tim talks to Ursula Mead, Founder and CEO of InHerSight, which tags itself as where …
I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …
In the ride-sharing economy, I’m a Lyft loyalist. I find the drivers to be polite, knowledgeable about my city and I really dig the glowing pink mustaches in their cars. I’ve never given a Lyft driver less than five stars, so I was delighted when the below email hit my inbox. What I like about this letter: John and Logan …
The alternate title would be: “The Poor HR Pro’s Guide to Figuring Out Employment Brand.” GE’s recent brilliant branding effort centered around “What’s wrong with Owen” is, I believe, getting a bunch of well-deserved press. Cynics will say that they could also generate brilliance with GE’s gagillion dollar recruiting budget. Maybe, maybe not. But what about the reader of FOT …
