Pink Mustaches & Employee Appreciation: Employment Branding Lessons From The Share Economy

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck, HR, HR & Marketing

In the ride-sharing economy, I’m a Lyft loyalist. I find the drivers to be polite, knowledgeable about my city and I really dig the glowing pink mustaches in their cars. I’ve never given a Lyft driver less than five stars, so I was delighted when the below email hit my inbox. What I like about this letter: John and Logan …

Most Talent Pros Cannot Run a Cool GE Brand Campaign

RJ Morris College Recruiting, Culture, Employment Branding and Culture, Recruiting, RJ Morris

The alternate title would be: “The Poor HR Pro’s Guide to Figuring Out Employment Brand.” GE’s recent brilliant branding effort centered around “What’s wrong with Owen” is, I believe, getting a bunch of well-deserved press.  Cynics will say that they could also generate brilliance with GE’s gagillion dollar recruiting budget. Maybe, maybe not. But what about the reader of FOT …

How To Leverage Human-Centered Design In Your Employment Brand Strategy

Holland Dombeck McCue Always Be Closing, Candidate Pool, Employment Branding and Culture, Holland Dombeck, HR, Recruiting

I learned the back-story on LinkedIn Pulse today from the leader of an Innovation Lab I’m participating in. I didn’t fact-check, so here’s my historically accurate version of the story: Basically, these two sharp guys attending Standford created the news aggregator, formerly known as Pulse, around the time the iPad was first rolled out. The guys would approach coffee shop …

Is Employment Branding The Next Key Skill of the Super Sourcer?

Kelly Dingee Employment Branding and Culture, HR, Kelly Dingee, Sourcing

Ahhh… Employment Branding (EB)—the most buzzed-about phrase in recruiting today and a hell of a lot more sexy than Candidate Experience (CE). It’s so interesting—this meld of Social Media, Recruiting and Marketing. It’s the intro, the “How You Doin’?” moment versus the “do the right thing” check and balance concept of CE. If you listen to anyone talk about it, any …

Multi-Generation Employment Branding and the Whole Foods Dilemma

Holland Dombeck McCue Employee Communications, Employment Branding and Culture, Food and Drink, Holland Dombeck, HR, HR & Marketing, Talent Strategy

Whole Foods made some noise last week following their announcement of a new lower-cost chain of stores geared at the millennial generation. While limited details around the new chain were shared, Whole Foods co-CEO Walter Robb described the new concept as “unlike anything that currently exists in the marketplace” and would “feature a modern, streamlined design, innovative technology, and a …

Employment Branding: The Maker Vs. The Manager

Holland Dombeck McCue Employment Branding and Culture, Holland Dombeck, HR, Organizational Development, Work Life Balance, Working With Recruiters

I recently rediscovered Paul Graham’s classic 2009 essay, “Maker’s Schedule, Manager’s Schedule,” and it’s making me reevaluate how I approach my work. In the article, Graham breaks information workers and their schedules into two categories: Managers (e.g., line managers, project managers, and other “boss” types), and Makers (e.g., writers, designers, and other creative or analytical types). A Manager’s schedule is …

Your Employment Brand is Making Me Feel Bad.

Holland Dombeck McCue Change, Employment Branding and Culture, Holland Dombeck

I spend my Saturday mornings coaching for Girls on the Run (GOTR), a transformational youth development program, teaching life skills through dynamic, interactive lessons and running games. The ultimate goal of the GOTR program is to unleash confidence through accomplishment. (A mission I feel any career agent  can get on board with.) This week’s theme was “Positive Self-Talk, And Why I Choose It.” But …