I’m going to say something a little unpopular, especially among the big agencies who want to charge you 6 figures for a one-liner: I don’t think most companies benefit from having an employer value proposition, or EVP. Don’t @ me. Before you throw any virtual tomatoes, hear me out. When I say employer brand, what do you think of? When …
Your Company’s Values Are NOT Your Company’s Employer Value Propositions
It’s an easy misconception, really. After all, the word “value” is part of the phrase “employer value proposition”. But, just as having the word “strawberry” in “strawberry ice cream” doesn’t make those two things the same, having the word “value” in “employer value proposition” does not mean those two things are the same. The major difference between values and employer value propositions. …
The One Recruitment Marketing Strategy Almost No One is Using
Gallup tells us nearly 50% of people will leave a job at some point in their career to get away from a bad manager. Bad managers turnover more talent than any other issue in your organization! If it wasn’t for bad managers, HR and TA would actually be an easy job! We also know that working for a great manager …
The Rx for Healthcare Recruiting
Don’t anyone go panic, but I believe we’ve reached a critical mass in healthcare recruiting. Remember all those cool “workforce planning” articles that started popping up 10-15 years ago, each warning about the reduced population of workers compared to the increasing amount of jobs and the wild-ass competitive hiring frenzy that would ensue? Well, howdy folks! In the healthcare sector—it’s here. …
Employer Branding: Hire a damn professional.
A quick Google search on employment branding generates over 2.8M results that can more or less be lumped into three groups: HR pundits, thought leaders if you will, griping about the exhaustion of the topic. Blogs, whitepapers and landing pages from vendors and agencies trying to get a slice. Forums with questions from practitioners still really just not sure where …