Recruit Like A Marketer: A/B Test Your Job Descriptions

Holland Dombeck McCue Candidate Pool, Hiring Managers, Holland Dombeck, HR & Marketing, Recruiting

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x. Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy for continued success. But any marketer will tell you, all that glitters isn’t gold. While it’s easy to want to do the fun, shiny and WOW factor things, most …

How To Leverage Human-Centered Design In Your Employment Brand Strategy

Holland Dombeck McCue Always Be Closing, Candidate Pool, Employment Branding and Culture, Holland Dombeck, HR, Recruiting

I learned the back-story on LinkedIn Pulse today from the leader of an Innovation Lab I’m participating in. I didn’t fact-check, so here’s my historically accurate version of the story: Basically, these two sharp guys attending Standford created the news aggregator, formerly known as Pulse, around the time the iPad was first rolled out. The guys would approach coffee shop …

2015 Employer Branding Resolutions

Holland Dombeck McCue Culture, Driving Productivity, Employee Engagement, Employment Branding and Culture, Good HR, Holland Dombeck, HR & Marketing, Online Applications, Personal Brand, Recruiting, Social Media, Social Media and Talent, The HR Profession

It’s the first Monday in January and the first day back to work for corporate America after the holiday season. At this point in the year, you’ve already had 4 days to break your resolutions; but hey, who’s judging? It’s hard to make anything stick when you’re coming off a two-week bender of eggnog, relatives and glitter. But I digress… …

The Wu-Tang Clan of HR: An Inclusive, Hip Voice Isn’t Always Inclusive

Laurie Ruettimann Diversity, Laurie Ruettimann

A few months ago, a reader reached out to me with a big concern. She’s African American with a strong background in IT, and she felt that far too many corporate websites were getting it wrong. Here are excerpts from my conversation. “Too often, the verbiage and the culture seems very down (e.g., using black cool and cultural markers) and …

Dear HR Pro: Please Don’t Kill Innovation. Thank You.

Andy Porter Andy Porter, Good HR, Organizational Development

Thought that title would get your attention! Believe it or not, this isn’t going to be an HR-bashing post. The lifeblood of an organization is going to lie in its ability to continually innovate and adapt to a rapidly changing environment, and I happen to think HR plays a key rule in making this happen. Innovation requires smart, motivated people, …