As I survey the employee/employer relationship landscape, I really never see a great story. Oh, sure, there are good “anecdotes” here and there of some company (typically privately held, startup-mentality, uber-cool) doing something unique and interesting enough to get into INC and Forbes. These stories are the bloody chum consultants tweet, retweet, post and build models around (until the next …
Great Job Descriptions Matter
I black out with rage whenever someone tells me they want TA or recruiting to report to marketing. While recruiting has both a marketing and sales component, the backbone of hiring is the job description—a compensation, compliance, and technical tool meant to define the knowledge, skills, and abilities required to perform the role. Job descriptions are the infrastructure of a …
Recruit Like A Marketer: A/B Test Your Job Descriptions
If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x. Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy for continued success. But any marketer will tell you, all that glitters isn’t gold. While it’s easy to want to do the fun, shiny and WOW factor things, most …
How To Leverage Human-Centered Design In Your Employment Brand Strategy
I learned the back-story on LinkedIn Pulse today from the leader of an Innovation Lab I’m participating in. I didn’t fact-check, so here’s my historically accurate version of the story: Basically, these two sharp guys attending Standford created the news aggregator, formerly known as Pulse, around the time the iPad was first rolled out. The guys would approach coffee shop …
2015 Employer Branding Resolutions
It’s the first Monday in January and the first day back to work for corporate America after the holiday season. At this point in the year, you’ve already had 4 days to break your resolutions; but hey, who’s judging? It’s hard to make anything stick when you’re coming off a two-week bender of eggnog, relatives and glitter. But I digress… …
The Wu-Tang Clan of HR: An Inclusive, Hip Voice Isn’t Always Inclusive
A few months ago, a reader reached out to me with a big concern. She’s African American with a strong background in IT, and she felt that far too many corporate websites were getting it wrong. Here are excerpts from my conversation. “Too often, the verbiage and the culture seems very down (e.g., using black cool and cultural markers) and …
5 Things You Should Know This Week
Welcome back to another week with your favorite blogging team! Here are 5 reads to get your day started off right: 1. How to Break Up With Your Mentor: If you don’t feel like the relationship is beneficial to you, don’t waste your time or theirs. 2. Always Open ‘Evergreen Jobs’ Can Improve Your Chances of Recruiting Top Talent: Imagine if you …
Dear HR Pro: Please Don’t Kill Innovation. Thank You.
Thought that title would get your attention! Believe it or not, this isn’t going to be an HR-bashing post. The lifeblood of an organization is going to lie in its ability to continually innovate and adapt to a rapidly changing environment, and I happen to think HR plays a key rule in making this happen. Innovation requires smart, motivated people, …