Below you'll find a list of all posts that have been tagged as “marketing”
I black out with rage whenever someone tells me they want TA or recruiting to report to marketing. While recruiting has both a marketing and sales component, the backbone of hiring is the job description—a compensation, compliance, and technical tool meant to define the knowledge, skills, and abilities required to perform the role. Job descriptions are the infrastructure of a …
It’s no secret that millennial candidates care about much more than just collecting a bigger paycheck when looking for a new gig. These young professionals (who now make up the largest segment of the U.S. workforce) crave a sense of purpose in their work, both in their day-to-day job and the causes their employers support, even more than past generations. …
The first episode of Shark Tank aired in August of 2009 and I’ve been following it ever since – mostly in syndication and mostly wondering “why I didn’t think of that?” While I love when passionate entrepreneurs land a big deal, it pains me to watch when people have not done the homework and get chewed up and spit out …
I know what you’re thinking – “Another Recruiting and Marketing article.” I get it, we’re all aware of the relationship and similarities between Marketing and Recruiting. Most commonly, we hear about employer branding and how marketing can elevate those efforts. Well, that’s great, but we are ultimately judged on our ability to hire the right talent at the right time. …
If we, talent acquisition pros and leaders, are now to become ‘marketers’, or at least that is what we are led to believe by most experts in the TA field, creativity then becomes a very valuable skill. Doesn’t it? I mean let’s face it, the most skilled part of marketing has to be coming up with the creative ideas that …
You know ADP right? Payroll. Basic HR services. Been around since your grandma was running a sweet little personnel department at the 3-location department store in your hometown. ADP is like IBM. The saying about IBM used to be that “no one ever got fired for choosing IBM“. The same could be said for ADP. Safe. Secure. Risk-free in an …
Don’t anyone go panic, but I believe we’ve reached a critical mass in healthcare recruiting. Remember all those cool “workforce planning” articles that started popping up 10-15 years ago, each warning about the reduced population of workers compared to the increasing amount of jobs and the wild-ass competitive hiring frenzy that would ensue? Well, howdy folks! In the healthcare sector—it’s here. …
Necessity is the mother of invention. Shifting work landscapes has demanded HR shops, including the recruiting function, change their value prop from policy police to talent acquisition, engagement and retention specialists. What can you do to innovate your HR team? Add a marketing partner. Just like peanut butter and banana, mayo on grilled cheese, or bacon on donuts, sometimes strange couplings …
I spent a few days this past week at the HR Tech Conference 2015. Friend of FOT, Steve Boese, is the Chairman of the HR Tech Conference, and he put on a great show—it just seems to get better every single year. The expo hall is insane. The sessions are strong. The first ever HR Tech Hackathon was incredible and …
On this episode of The Post and Pray Podcast, host Holland Dombeck talks to Katrina Kibben, Director of Marketing at RecruitingDaily.com, on a topic we love to talk about at FOT: Applying Marketing Best Practices to Talent Management. Listen below to find out what marketing tips Katrina says recruiters can use to their advantage! FOT Note – “The Post and Pray …
