I read a great post over at Social Talent recently, written by Manna Shah, titled “Why You Should Stop Posting on Job Boards, Now!” Shah laid out the workflow between going out on job boards and posting jobs, versus going out and specifically sourcing for the candidates you actually know will fit the opening you are recruiting for. Here’s the …
2016: The Year of Intentional [Recruitment] Marketing
I’m officially approaching fan girl status when it comes to the #ChooseATL campaign. Rather than me rehashing the details, you can read my blog post here and listen to the follow-up podcast here. Today I got to hear Kate Atwood, VP of Marketing for the Metro Atlanta Chamber, speak about how they are moving from a campaign to a movement. …
The Post and Pray Podcast: Recruit Like a Marketer
On this episode of The Post and Pray Podcast, host Holland Dombeck talks to Katrina Kibben, Director of Marketing at RecruitingDaily.com, on a topic we love to talk about at FOT: Applying Marketing Best Practices to Talent Management. Listen below to find out what marketing tips Katrina says recruiters can use to their advantage! FOT Note – “The Post and Pray …
How To Leverage Human-Centered Design In Your Employment Brand Strategy
I learned the back-story on LinkedIn Pulse today from the leader of an Innovation Lab I’m participating in. I didn’t fact-check, so here’s my historically accurate version of the story: Basically, these two sharp guys attending Standford created the news aggregator, formerly known as Pulse, around the time the iPad was first rolled out. The guys would approach coffee shop …
Straight Outta Your Employees: The Power of User-Generated Content
Straight Outta Compton, the musical biopic about hip-hop group N.W.A, opened two weeks ago to the tune of $60.2M in box office sales, steamrolling their initial $40M projections. The film attributes opening weekend success to a strong marketing campaign with a wildly successful social media play. For most of August, social media streams have been plastered with ‘Straight Outta…’ memes …