Your One-Size-Fits-All EVP Strategy Isn’t Fitting Anyone.

Katrina Kibben Employment Branding and Culture, HR & Marketing, Recruiting, Recruitment Marketing, Talent Acquisition, Talent Strategy

I’m going to say something a little unpopular, especially among the big agencies who want to charge you 6 figures for a one-liner: I don’t think most companies benefit from having an employer value proposition, or EVP. Don’t @ me. Before you throw any virtual tomatoes, hear me out. When I say employer brand, what do you think of? When …