If we, talent acquisition pros and leaders, are now to become ‘marketers’, or at least that is what we are led to believe by most experts in the TA field, creativity then becomes a very valuable skill. Doesn’t it? I mean let’s face it, the most skilled part of marketing has to be coming up with the creative ideas that …
A New Concept In Assessments: Attraction
After joining my first big company, Monster.com, I was sent to my first big conference. As their social media ninja, they wanted me to know the most forward-thinking social strategies and sent me to learn from the big brands. I geeked out. I read all of the overviews and had my agenda planned days ahead of getting there. Not only …
Get Ready for Gen Z – the Next Wave of Talent
Move over, millennials. There’s a new kid in town. Heralded as the most diverse, best-educated generation yet — it’s clear that the Generation Z population (those born after the mid-90s) is much more than simply the “little brother” as they start trickling into the workplace. By next year, Gen Z-ers are expected to make up one-fifth of the workforce. So, …
Job Descriptions Are the New Landing Page.
From the technology we use, to how we approach candidate engagement, so much around the recruiting and hiring process has evolved and improved over the years. But one thing sure hasn’t changed and–in today’s “candidate-driven” labor market–continues to stick out like a sore thumb. I’m talking about job descriptions. Most job ads are still dry, boring, and lack any semblance …
Writing For The 8 Second Attention Span: Recruitment Marketing Toilet Talk
A few weeks ago in the airport bathroom, I overheard a conference call taking place in the stall next to me. Cringe. I hate that. Are you so important that you have to pee during the call? I get if you’re at home. You really need to go, so you put yourself on mute. But remember, I said I overheard …
Google for Jobs Is Incredible, but Your Jobs Aren’t on It!
Remember that time someone threw an incredible party. A party people talked about for months. It was THE event that included people you knew, people you wanted to know, and that one special person you had a crush on for years. Of course you remember that party. Why? Because you weren’t invited. Later you find out you actually were invited, …
Gandhi as Your Employment Brand Writer
In today’s hot job market nearly all of us are trying to “build a better mousetrap so the world will beat a path to our door,” as the saying goes. We are all authoring our employment brand, and trying to one-up our competitors. And a lot of that work revolves around understanding and then documenting/describing our culture. Culture is such …
The Weeping Woman: A Candidate’s Experience
There’s something really special about an art museum. The way it demands silence and reverence. The colors. The ideas. Their allure isn’t only in the silence but the unique experience found in each and every museum around the country. Whether in Cleveland or Chicago the collections of art are so vast that in every new country or city, you can …
“New Collar” Jobs are all the Rage. How to Win the War for New Skilled Labor.
Today, every company is a technology company. No doubt, you’ve heard the phrase before. As innovations like artificial intelligence, machine learning, augmented and virtual reality, and blockchain infiltrate our everyday lives and the office, so grows the business need for skilled laborers to build and support these technologies. Amid the backdrop of this radical shift to tech jobs — and …
Fear and Loathing in HR and Talent Acquistion
If FOT has anything in our readers, we have the following: –Readers who are generally looking for the best way to do things. –Readers who are trying to be better than the average HR/TA pro. –Readers who like to change things. That’s great, right? The answer is actually MOST OF THE TIME, IT’S GREAT. SOMETIMES IT’S NOT. This is a …