How Google for Jobs is Breaking Talent Acquisition’s Biggest Pet Peeve

Tim Sackett Recruitment Marketing, Smashfly, Tim Sackett

Okay, Google for Jobs in changing the world!!! We can all lose our minds now and freak out! You’ve probably already seen a huge shift in your applicant traffic. I’ve spoken to some corporate talent acquisition leaders that are seeing up to a 60% shift in applicant traffic because of Google for Jobs. Most of the traffic loss is coming …

The 5 Components Your Monthly Communications to ATS Candidate Pools Should Have

Kate Weimer Email, Kate Weimer, Recruitment Marketing

Even though social media is where everyone in the marketing space (including recruitment marketing) loves to focus their attention these days, the more traditional email campaign is a long ways away from laying six feet under. In fact, you’d be foolish not to incorporate some type of email campaigning into your recruitment marketing strategy. Therefore, one of the must-haves for …

The One Recruitment Marketing Strategy Almost No One is Using

Tim Sackett Leadership, Recruitment Marketing, Smashfly, Tim Sackett

Gallup tells us nearly 50% of people will leave a job at some point in their career to get away from a bad manager. Bad managers turnover more talent than any other issue in your organization! If it wasn’t for bad managers, HR and TA would actually be an easy job! We also know that working for a great manager …

facebook pixel

Facebook Pixels and Why You Should Be Using Them in Recruitment Marketing

Kate Weimer Kate Weimer, Recruitment Marketing

I talk a lot about Facebook and the seemingly infinite uses it has for those looking to up their recruitment marketing strategy. The Facebook Pixel is no different from my other endorsements—in fact, it might be the best tools that Facebook offers. One of the clients I work with is all-in on Facebook advertising as part of their recruitment marketing strategy. In fact, the …

smashfly smashups

VIDEO: SmashUps with Carmen Hudson – Drawing Lines Between Sourcing & Recruiting

Tim Sackett Smashfly, Sourcing, Tim Sackett

Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Carmen Hudson, co-founder of Talent42, a technical recruiting conference, and a principal at Recruiting Toolbox, a …

smashfly smashups

VIDEO: SmashUps with Maren Hogan – The Recruitment Marketing Tell-All You’ve Been Waiting For

Tim Sackett Recruitment Marketing, Smashfly, Social Media, Tim Sackett

Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Maren Hogan, Chief Marketing Brain at Red Branch Media, a marketing agency with industry niche …

community management

Community Management + Employer Branding

Kate Weimer candidate experience, Kate Weimer, Recruitment Marketing

Too many times a brand that is new to social media pulls the old “post and dash.” Essentially, they load up their social schedulers or organically post throughout the day and then go hands off once their posts are up. I guess the “social” part of social media got lost on them. Yep, believe it or not, social media is …

schedulers

Looking at Social Schedulers Beyond Scheduling

Kate Weimer Kate Weimer, Recruitment Marketing, Social Media, Social Recruiting

This one’s for all you trying to bust into the social media recruitment marketing scene… I am what I would call a social media purist. When it comes to posting on social media, I always prefer to do it natively, meaning within each separate social media that I’m posting on. This preference is a mixture of the way I was “raised” …

smashfly smashups

VIDEO: SmashUps with Laurie Ruettimann – Why It’s Time To Talk Failure

Tim Sackett Laurie Ruettimann, Recruitment Marketing, Smashfly, Tim Sackett

Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Laurie Ruettimann—HR pro, blogger, and tech entrepreneur at GlitchPath—about the ‘F’ word…Failure. The problem is no one …

VIDEO: SmashUps with Celinda Appleby – What It Takes To Get Your Recruitment Marketing Strategy Off The Ground

Tim Sackett Recruitment Marketing, Smashfly, Social Media, Social Recruiting, Tim Sackett

Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Celinda Appleby, Global Digital and Social Media Manager for Talent Acquisition at Nike. Recruitment marketing is …