Below you'll find a list of all posts that have been tagged as “social media”
I’m still a fan of the frebinar and recently listened in on one via Paycor’s Web Summit focused on How to Give Your Candidates An Out of This World Experience presented by Melissa Dern and Melinda Canino. Inevitably during a frebinar there’s a Q&A section, sometimes live, sometimes sort of canned. One of the final questions of the day came …
Professional awesomeness. You’ve got it. The world needs to know about it. I’ve mentioned in the past that you need a plan if you want real career traction. Some of my rants have focused on the reality that you have to be willing to tell the world about everything you’ve accomplished. If you don’t do it, no one else will. Now here’s …
When it comes to how recruiters are evaluating candidates, the rules of the game are rapidly changing. Job interviews are becoming more intense, challenging candidates in new ways to eliminate canned responses – not to mention etiquette that was once commonplace for decades is no longer the norm. For most industries cover letters are now a waste of everyone’s time, …
Every time there’s an innovation in the world of marketing, you can bet that not long after we’ll see the recruiting space follow. Over the last decade, it’s become clear with trends such as social recruiting, recruitment marketing and the recruiting funnel that marketing is a leading indicator for what’s to come in talent acquisition. So, that begs the question, …
For those not in the know, the term “Jump the Shark” originated when the character Fonzie, on the TV show Happy Days, water-skied over a shark. I know, pretty far-fetched, even for this over-the-top hit series that ruled the airwaves in the 1970s. Others refer to Bobby Ewing and the famous shower scene from the TV soap “Dallas” as the …
I’ve been having a crisis of faith lately related to social media. It started with my Facebook account about a year ago and then about 6 or 8 months ago I deactivated my account. I’m still too chicken to actually delete it – I have family that I “may” want to stay in touch with in the future and I …
Posting jobs on social media is the minimum — and in today’s competitive recruiting world the minimum isn’t enough. That’s why we here at FOT put together a webinar comparing, contrasting, and ranking the top social media platforms for recruitment marketing advertising. We cut through the noise and help you make smart recruiting decisions with your recruitment marketing budget related …
Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? Check. Posting regularly? Check. Growing your audience? Check. While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: community management. What community management …
When building your employer brand on social media, giving candidates the opportunity to press their noses to the proverbial glass of your company windows is invaluable. That’s where Instagram comes in. No platform makes it easier to really show what life is like at your company—and, as any good brand expert knows, showing is better than telling. Even if you’re already …
About a year ago, I started to manage our corporate Glassdoor account. Seemed like the perfect responsibility for me to assume; I lead our Talent Acquisition department, I love to write, and my 17 years as a married man has accustomed me to baseless criticism. I kid, I kid. But yes, I took the wheel as the official Glassdoor voice …
