About a year ago, I started to manage our corporate Glassdoor account. Seemed like the perfect responsibility for me to assume; I lead our Talent Acquisition department, I love to write, and my 17 years as a married man has accustomed me to baseless criticism. I kid, I kid. But yes, I took the wheel as the official Glassdoor voice …
Is Your Investment in Social Recognition Solving a Problem or Creating One?
All the world’s agog over “social recognition.” For those of you in Washington, DC “social recognition” is the act of surfacing recognition in a company through the use of an intranet portal or social stream, much like Facebook, with “likes”, comments, and “way to go Kevin” notations. The goal is to provide increased visibility into all the various recognition events …
The Four Types of Content Recruiters Should Be Sharing To Build Their Personal Brands
Recruiting is a busy gig. There’s a lot going on everyday—from intake calls, to phone screens, to offers, not to mention all the note taking and documenting in between. With goals to think about and reqs to fill, who has time for building a personal brand by posting to social media? Well, actually, you do! The fact of the matter is, not only …
3 Ways to Use Instagram Stories to Connect with Potential Candidates
Have you started using Instagram stories for your employer brand? If you’re still on the fence between Instagram and Snapchat for live video, consider these points: Instagram is here to stay, and it’s only going to become more powerful. The audience is there and it’s active. Instead of having to switch between apps, you can nurture your audience all in …
Facebook Pixels and Why You Should Be Using Them in Recruitment Marketing
I talk a lot about Facebook and the seemingly infinite uses it has for those looking to up their recruitment marketing strategy. The Facebook Pixel is no different from my other endorsements—in fact, it might be the best tools that Facebook offers. One of the clients I work with is all-in on Facebook advertising as part of their recruitment marketing strategy. In fact, the …
Lunch is for Wimps, So Keep Staring at Your Phone
Remember when owning a mobile phone was a symbol of success? You know, the Motorola monster Michael Douglas, aka Gordon Gekko, aka “Awww, lunch is for wimps“, wielded around so powerfully in 1987’s “Wall Street“? Everyone wanted one, but only a few were privileged enough at the time to own one. Fast forward and A) recognize the speed of technological …
VIDEO: SmashUps with Maren Hogan – The Recruitment Marketing Tell-All You’ve Been Waiting For
Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Maren Hogan, Chief Marketing Brain at Red Branch Media, a marketing agency with industry niche …
Community Management + Employer Branding
Too many times a brand that is new to social media pulls the old “post and dash.” Essentially, they load up their social schedulers or organically post throughout the day and then go hands off once their posts are up. I guess the “social” part of social media got lost on them. Yep, believe it or not, social media is …
PODCAST: Turning the Tables: Recruiting Recruiters feat. Jay Kuhns
Your recruiting team is headed into vast, uncharted territory. It’s great for business, but might be too much for your team, as is, to handle. What’s a leader to do? On this episode of The New School Podcast, brought to you by Udacity, host Tim Sackett and his guest Jay Kuhns dig into ways to quickly and effectively bulk up …
Looking at Social Schedulers Beyond Scheduling
This one’s for all you trying to bust into the social media recruitment marketing scene… I am what I would call a social media purist. When it comes to posting on social media, I always prefer to do it natively, meaning within each separate social media that I’m posting on. This preference is a mixture of the way I was “raised” …