VIDEO: SmashUps with Celinda Appleby – What It Takes To Get Your Recruitment Marketing Strategy Off The Ground

Tim Sackett Recruitment Marketing, Smashfly, Social Media, Social Recruiting, Tim Sackett

Welcome to SmashUps, brought to you by the recruitment marketing pros at Smashfly! Each month, our host, Tim Sackett, will chat with a featured guest on ways you can better attract candidates and actually convert them into job applicants. Novel thoughts, right? This month on SmashUps, Tim talks to Celinda Appleby, Global Digital and Social Media Manager for Talent Acquisition at Nike. Recruitment marketing is …

Spice It Up: Attract Better Candidates With Your LinkedIn Profile

Elizabeth Dickerson Employment Branding and Culture, HR & Marketing, Personal Brand, Recruitment Marketing, Social Media, Uncategorized

Do you like cheese dip? I like cheese dip. Actually, Liz loves cheese dip—specifically with jalapeños. Why? Because I don’t like boring, and neither do top-tier candidates who are looking to take their career up a few notches. They like it hot. By “hot” I mean candidates look for the following when they’re researching your company: Souped up social media accounts that are active daily …

Your Employees Define Your Employment Brand – How #FBFamily Got Its Start

Holland Dombeck McCue candidate experience, Candidate Pool, Culture, Employee Communications, Employee Engagement, employee experience, Good HR, Holland Dombeck, HR, HR & Marketing, Recruitment Marketing, Social Media and Talent, Social Recruiting

I interviewed a candidate yesterday for a Social Media Coordinator role on my team and one of the questions I asked was around how she approaches identifying content to share on social. Her response was spot on. In her current role, she was tasked defining her recruitment social media content strategy and instead of pushing her own agenda, she asked …

Are We Still Posting Jobs In 2016?

Kelly Dingee Kelly Dingee, Sourcing, Uncategorized

It’s Sunday, and I’m writing another webinar on recruiting, sourcing and all that is wonderful in those worlds and all the wonder there could be. I’ve managed to keep it fun and light as we chat about recruiting in 2016 with references to Bowie and the Bionic Woman. One of the questions I’ve been asked to address is this idea of …

Can Social Media Replace Your Career Site?

Holland Dombeck McCue Holland Dombeck, Social Media

When was the last time you went to a corporate website… other than your own? Now consider, when was the last time you visited a brand on social media? A majority of the Fortune 100 websites (68% in fact) have been experiencing negative growth, but are seeing significant increases in their social media traffic, posing the question: Do you still …

Swipe Right: The Most Attractive Job Titles According to Tinder

Holland Dombeck McCue Audacious Ideas, candidate experience, Candidate Pool, Holland Dombeck, HR, HR & Marketing, HR Tech, in the news, Recruiting, Recruitment Marketing, Social Media, Social Media and Talent

Tinder—the wildly popular dating app—rolled out the ability to add job titles and education to user profiles last November, layering another data point onto their algorithm to help serve up potential love matches to subscribers. Well, the initial results are in, and Tinder has released a list of the jobs that users are swiping right on (aka expressing interest in) …

HR TIP: Facebook Still Kickin’ And Working

Dawn Burke Dawn Burke, Driving Productivity, Employee Engagement, Employee Referrals, Employment Branding and Culture, Engagement and Satisfaction, Generations, Good HR, HR & Marketing, HR (& Life!) Advice, Recruiting, Social Media, Social Media and Talent

I had an HR Pro who totally “gets it”—whom I really, really like and completely respect—tell me he doesn’t do Facebook. Hmmm. Actually, I get it and don’t hold it against him. And I imagine many of you HR pros don’t do Facebook either. I don’t judge. In this conversation I quickly told him I’m addicted. Well, in many ways …

Don’t Post and Pray, Give Thanks Instead

Holland Dombeck McCue Holland Dombeck, HR, HR Technology, HR Vendors, Recruiting, Social Media and Talent, Social Networking, Social Recruiting

Thanksgiving is just as much about gratitude as it is about tradition, football, and turkey. On a personal level, I am grateful my health, financial security, family and freedom. On a professional level, I am truly grateful for – and in awe of – the uptick in generosity in the recruiting and employment branding community this year, and wanted to …

Is Employment Branding The Next Key Skill of the Super Sourcer?

Kelly Dingee Employment Branding and Culture, HR, Kelly Dingee, Sourcing

Ahhh… Employment Branding (EB)—the most buzzed-about phrase in recruiting today and a hell of a lot more sexy than Candidate Experience (CE). It’s so interesting—this meld of Social Media, Recruiting and Marketing. It’s the intro, the “How You Doin’?” moment versus the “do the right thing” check and balance concept of CE. If you listen to anyone talk about it, any …

The Performance Enhancing Podcast E2: Using Social Media Effectively In HR [PODCAST]

Cara Lucas Cara Lucas, HR Tech, Kris Dunn, Social Media, Social Media and Talent

Today on the second edition of the Performance Enhancing Podcast, host Kris Dunn talks with Nick Borelli, Director of Marketing at CSR Colortone Staging & Rentals, on using social media effectively (and differently) in HR. Borelli demystifies social media as he talks about how HR folks can shed the fear often innately associated with being transparent online. Instead, he encourages folks to step …