Straight Outta Your Employees: The Power of User-Generated Content

Holland Dombeck McCue Holland Dombeck, HR, HR & Marketing, Pop Culture, Recruiting, Social Media, Social Media and Talent, Social Recruiting, Talent Strategy

Straight Outta Compton, the musical biopic about hip-hop group N.W.A,  opened two weeks ago to the tune of $60.2M in box office sales, steamrolling their initial $40M projections. The film attributes opening weekend success to a strong marketing campaign with a wildly successful social media play.  For most of August, social media streams have been plastered with ‘Straight Outta…’ memes …