Hey superstar recruiters, I see you making placement after placement, and this one’s for you. You’ve got it all, and you’re on top of the world. You get a req, hunt for and sweet talk the perfect candidate, show the hiring manager what’s so great about them, crush the placement and move along to the next req. But wait! Slow …
Recruitment Marketing for Idiots
More and more I’m seeing that talent acquisition is quickly changing from acquiring talent to ‘attracting’ talent! I have yet to see any corporate TA shops make the name change and start calling themselves the Talent Attraction Department, but it won’t be long. This change is happening because of Recruitment Marketing. As an organization, we can longer just sit back and …
Talent Acquisition is a Zero-Sum Game
There is a mathematical concept called Zero-Sum. What is says is basically when one person, organization, etc. will gain, there is an equal loss by another person, organization, etc. of that exact same amount. An example might be market share of a corporation: If GM has 17% market share of U.S. car buyers, and it gains 1% to 18% total market …